Research on the communication effects and mass media credibility in China : the foundational theory, evaluation methods and empirical analysis / Guoming Yu.
Yu, Guoming.
2022
P92.C5
Available Online

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Title Research on the communication effects and mass media credibility in China : the foundational theory, evaluation methods and empirical analysis / Guoming Yu.
Author Yu, Guoming.
ISBN 9789811962424 (electronic bk.)
9811962421 (electronic bk.)
9811962413
9789811962417
DOI https://doi.org/10.1007/978-981-19-6242-4
Published Singapore : Springer, 2022.
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-981-19-6242-4 doi
Call Number P92.C5
Dewey Decimal Classification 302.230951
Summary This book establishes a measurement index to quantify Chinas mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form RESEARCH ON THE COMMUNICATION EFFECTS AND MASS MEDIA CREDIBILITY IN CHINA.
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Definition of Conceptual Framework
Analysis of Judgment Dimensionality of Public Trust in Mass Media
Analysis of Influence Factors of Public Trust in Mass Media
Analysis of Generative Mechanism and Control of Public Trust in Mass Media
Influence of Public Trust on the Function of Medium
Discussion of Literature in Evaluative Methods
Thesis and Design of Research in Evaluative Methods
Analysis of Judgment Criterions of Chinese Media
Development of Chinese Media Public Credibility
Media Public Credibility Measurement Based on this Survey Specimen
Methods of Survey
Residents Exposure to Media
Status Quo of Chinas Media Public Credibility
Judging Dimension Scale of Media Public Credibility
Influential Factors of Media Public Credibility
Cognition and Trust in New Figures and Events.

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