001451031 000__ 03969cam\a2200517\i\4500
001451031 001__ 1451031
001451031 003__ OCoLC
001451031 005__ 20230310004639.0
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001451031 007__ cr\cn\nnnunnun
001451031 008__ 221108s2022\\\\si\\\\\\o\\\\\001\0\eng\d
001451031 019__ $$a1349563164$$a1350435212
001451031 020__ $$a9789811962424$$q(electronic bk.)
001451031 020__ $$a9811962421$$q(electronic bk.)
001451031 020__ $$z9811962413
001451031 020__ $$z9789811962417
001451031 0247_ $$a10.1007/978-981-19-6242-4$$2doi
001451031 035__ $$aSP(OCoLC)1350470211
001451031 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dOCLCF$$dUKAHL$$dN$T
001451031 0411_ $$aeng$$hchi
001451031 043__ $$aa-cc---
001451031 049__ $$aISEA
001451031 050_4 $$aP92.C5
001451031 08204 $$a302.230951$$223/eng/20221108
001451031 1001_ $$aYu, Guoming.
001451031 24510 $$aResearch on the communication effects and mass media credibility in China :$$bthe foundational theory, evaluation methods and empirical analysis /$$cGuoming Yu.
001451031 264_1 $$aSingapore :$$bSpringer,$$c2022.
001451031 300__ $$a1 online resource
001451031 336__ $$atext$$btxt$$2rdacontent
001451031 337__ $$acomputer$$bc$$2rdamedia
001451031 338__ $$aonline resource$$bcr$$2rdacarrier
001451031 5050_ $$aDefinition of Conceptual Framework -- Analysis of Judgment Dimensionality of Public Trust in Mass Media -- Analysis of Influence Factors of Public Trust in Mass Media -- Analysis of Generative Mechanism and Control of Public Trust in Mass Media -- Influence of Public Trust on the Function of Medium -- Discussion of Literature in Evaluative Methods -- Thesis and Design of Research in Evaluative Methods -- Analysis of Judgment Criterions of Chinese Media -- Development of Chinese Media Public Credibility -- Media Public Credibility Measurement Based on this Survey Specimen -- Methods of Survey -- Residents Exposure to Media -- Status Quo of Chinas Media Public Credibility -- Judging Dimension Scale of Media Public Credibility -- Influential Factors of Media Public Credibility -- Cognition and Trust in New Figures and Events.
001451031 506__ $$aAccess limited to authorized users.
001451031 520__ $$aThis book establishes a measurement index to quantify Chinas mass media public credibility, based on extensive research and the encapsulation of measurement theories and approaches related to media public credibility, as well as numerous empirical case studies from the international academic community over the past hundred years. The investigation into the current state of Chinese mass media public credibility and discussion on practical approaches to enhancing such public credibility is highly significant in the context of research on media public credibility. The book focuses on two fundamental issues: i) investigating the basic factors the Chinese audience values as the yardstick for media credibility, and ii) formulating a media public credibility measurement scale. Relying on data from investigations, the authors analyze the importance of various assessment benchmarks for measuring media public credibility and the characteristics of public credibility assessment. Lastly, a measurement scale is created by screening and analyzing measurement indices with statistical methods such as exploratory and authenticated factor analyses and credibility and validity testing, which is of high theoretical and practical scientific value.
001451031 588__ $$aDescription based on print version record.
001451031 650_0 $$aMass media$$zChina$$xPublic opinion.
001451031 650_0 $$aMass media$$zChina.
001451031 650_0 $$aPublic opinion$$zChina.
001451031 655_0 $$aElectronic books.
001451031 77608 $$iPrint version:$$aYU, GUOMING.$$tRESEARCH ON THE COMMUNICATION EFFECTS AND MASS MEDIA CREDIBILITY IN CHINA.$$d[Place of publication not identified] : SPRINGER VERLAG, SINGAPOR, 2022$$z9811962413$$w(OCoLC)1337523506
001451031 852__ $$bebk
001451031 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-6242-4$$zOnline Access$$91397441.1
001451031 909CO $$ooai:library.usi.edu:1451031$$pGLOBAL_SET
001451031 980__ $$aBIB
001451031 980__ $$aEBOOK
001451031 982__ $$aEbook
001451031 983__ $$aOnline
001451031 994__ $$a92$$bISE