Intro
Contents
1 Background of E-Commerce
1.1 Social Ecology of E-Commerce
1.1.1 National Ecology of E-Commerce
1.1.2 The United States
1.1.3 The European Union
1.1.4 Japan
1.1.5 China
1.2 The Economic Ecology of E-Commerce
1.2.1 Digital Economy
1.2.2 Internet Economy
1.2.3 Platform Economy
1.2.4 Discipline Ecology
1.3 Engineering Ecology of E-Commerce
1.3.1 Big Data Ecology
1.3.2 Cloud Computing Ecology
1.3.3 Internet of Things Ecology
1.3.4 Artificial Intelligence Ecology
1.3.5 Blockchain Ecology
1.4 Innovation Ecology

1.4.1 Realization of the Virtual Environment
1.4.2 Intelligent Logistics
1.5 Summary
Appendix
References
2 Commerce Basics
2.1 Commerce Basics
2.1.1 Basic Concept of Electronic Commerce
2.1.2 E-Commerce Architecture
2.1.3 Basic Model of E-Commerce
2.1.4 E-Commerce Transactions
2.1.5 E-Commerce Consumers
2.1.6 E-Commerce Enterprises
2.2 Basic Knowledge of E-Commerce
2.2.1 Basic Knowledge of Logistics
2.2.2 Basic Knowledge of Marketing
2.2.3 Basic Knowledge of Cybersecurity
2.2.4 Basic Knowledge of Digital Currency

2.2.5 Basic Knowledge of Finance
2.2.6 Basic Knowledge of Computer
2.2.7 Basic Knowledge of Accounting
2.2.8 Basic Knowledge of Management Science and Engineering
2.2.9 Basic Knowledge of E-Commerce Law
2.2.10 Basic Knowledge of Digital Society
2.3 Summary
Appendix
References
3 Basic Models of E-Commerce
3.1 Basic Model
3.1.1 B2B
3.1.2 B2C
3.1.3 C2C
3.1.4 O2O
3.1.5 G2G
3.1.6 O2On
3.2 Model Evolution and New Configuration: Model Composition
3.2.1 Modeling Analysis of Model Configuration
3.2.2 Theoretical Analysis of Model Configuration

3.3 Summary
Appendix
References
4 Architecture and System of E-Commerce
4.1 Principle of Architecture Composition
4.1.1 Definition of Architecture
4.1.2 Common Architecture Styles
4.2 Important Components of E-Commerce
4.2.1 General Components
4.2.2 Specialized Components
4.3 E-Commerce Architecture Style
4.3.1 Cloud Architecture Style
4.3.2 Layering Styles
4.3.3 Flexible Architecture Style
4.3.4 Pipe-Filter Style
4.3.5 Object-Oriented Style
4.3.6 Event-Driven Style
4.4 E-Commerce Architecture Protocols
4.4.1 SSL Protocol
4.4.2 SET Protocol

4.4.3 Messaging Protocols
4.4.4 Fault Tolerance Protocol
4.4.5 Shared Agreement
4.5 E-Commerce System Cases
4.5.1 Practical Examples of Business Architecture Design
4.5.2 Practical Examples of Data Architecture Design
4.5.3 Practical Examples of Technology Architecture
4.6 Summary
Appendix
References
5 Basic Operating Principles of an E-Commerce System
5.1 Principles of E-Commerce Production
5.1.1 E-Commerce Products
5.1.2 E-Commerce Production Models
5.1.3 E-Commerce Production Management
5.2 Principles of E-Commerce Transaction