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Intro
Foreword
About This Book
Contents
Contributors
Introduction
1 Background
2 What is the Problem?
3 Measuring Performance in Public Services
4 About This Book
References
Balanced Centricity in the Higher Education Service Ecosystem
1 Introduction
2 Managing HEIs as an Ecosystem
3 The Role of Institutions in the Context of a HEI-University Ecosystem
4 The Context: Balanced Centricity (BC)
5 Engaged Actors in the HEI-University
6 The Balanced Centricity HEI-University Ecosystem Model
7 Discussion

7.1 Theoretical Roots and Contributions
7.2 Implications for Management
References
Students Are Not Customers: Reframing Student's Role in Higher Education Through Value Co-creation and Service-Dominant Logic
1 Introduction
2 Student's Role in the Marketized University
3 Higher Education as a Service Ecosystem
3.1 Resource Integration in HE
3.2 An Ecosystem Perspective of HE
4 Managing the Ecosystem's Resources for the Value Co-creation
5 Implications and Conclusion
References
Understanding the Contribution of the A4A Approach to Higher Education

1 Introduction
2 Reference Framework: The Actor-4-Actor Approach
3 The Focus on HE, an Interesting 'Ground' for A4A
3.1 HE in Italy, the Growth of On-line Universities
3.2 An A4A Approach to 'Read' the Digital Re-configuration of All Universities
4 Discussion
5 Managerial Implications
6 Conclusions
References
Case Research and Theory in Service Research
1 Introduction
2 Case Study Research
3 Narrative Case Study
4 Conclusion
References
Lights and Shadows on Student Evaluation Surveys: Insights from Service Dominant Logic
1 Introduction

2 HE Service Complexity: The Student is not the Customer
They Are the Student
3 Students' Evaluation Surveys (SES)
4 What Do Student Surveys Measure?
5 Managing Teaching Quality and Learning Through a SDL View: Practical Tips
6 Lights and Shadows on SES
References
Learning and Teaching in Higher Education: Developing Different Approaches for Teaching and Evaluating Based on a Constructivist Methodology
1 Introduction
2 The Learner and Her Goals
3 The Background
4 The Outcome
5 Evaluation
References

(Co-)learning and (Co-)evaluation in Scholarly Ecosystem: Challenges and Opportunities in the Covid-19 Era
1 Introduction
2 Technology- Enhanced Learning and Evaluation
3 Higher Education as a Service Ecosystem
4 University Ecosystem: A Framework
4.1 Micro-level: Establishing Common Ground
4.2 Meso-Level: Co-learning and New Knowledge Creation
4.3 Macro-level: Continuous Improvement and Social Change
5 Discussion
6 Concluding Remarks
References
Deep Learning in Higher Education: A Service-Dominant Logic Perspective
1 Introduction
2 Theoretical Framework

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