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1. Introduction: Consumption, Societal Transformations And Everyday Life In Vietnam
2. Consumption Transformed: oi Mi, New Middle Classes And The Construction Of Consumer Socialism
3. Reflexive Individuals And The Political Economy Of Everyday Practices: Theorising Consumption And Capitalist Development
4. Wheels Of Change: Motorbikes, Cars And Capitalism
5. Food Transformations, Food Cultures And Food Practices In The Socialist Market Economy
6. oi Mi And The Meatification Of Everyday Food Practices
7. Electrifying Development: Consumption Booms And Household Energy Demand
8. Conclusions: Consumption, Sustainability And The Political Economy Of Consumer Socialism.

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