The history of public relations in China/ Ke Xue, Sherry Xueer Yu, Mingyang Yu.
Xue, Ke, 1966-; Yu, Sherry Xueer.; Yu, Mingyang.
2022
HD59.6.C6
Available Online

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Title The history of public relations in China/ Ke Xue, Sherry Xueer Yu, Mingyang Yu.
Author Xue, Ke, 1966-
ISBN 9789811940934 (electronic bk.)
9811940932 (electronic bk.)
9811940924
9789811940927
DOI https://doi.org/10.1007/978-981-19-4093-4
Publication Details Singapore : Springer, 2022.
Language English
Description 1 online resource
Item Number 10.1007/978-981-19-4093-4 doi
Call Number HD59.6.C6
Dewey Decimal Classification 659.20951
Summary This book is the first on the history of Chinese public relations, and has been selected as one of the "40 representative books for 40 years of public relations in China" by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start when the reform and opening policy was adopted in 1978 to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed December 1, 2022).
Added Author Yu, Sherry Xueer.
Yu, Mingyang.
Available in Other Form Print version: 9789811940927
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Record Appears in Online Resources > Ebooks
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1 The Beginning of Public Relations in China (1978-1987)
2 Expansion of Public Relations in China (1988-1996)
3 The Growth of Public Relations in China (1997-2011)
4 Development of Public Relations in China (2012-2018).

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