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Sustainable innovation : thinking as behavioral scientists, acting as designers / Michele Visciola.

3031187512 electronic book
9783031187513 (electronic bk.)
9783031187506 hardback
3031187504 hardback

Cham, Switzerland : Springer, [2022]

©2022

English

1 online resource (xv, 238 pages) : illustrations, map

10.1007/978-3-031-18751-3 doi

HC79.T4

155.9

This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.-- Provided by publisher.

Includes bibliographical references.

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Michele Visciola is president and co-founder of Experientia (www.experientia.com).

Description based on print version record.

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