@article{1451576,
      author = {Tahin, Gábor,},
      url = {http://library.usi.edu/record/1451576},
      title = {Heuristic rhetoric : principles and practice /},
      publisher = {Palgrave Macmillan,},
      abstract = {This book introduces a novel approach to the analysis and  practice of persuasive speaking and writing: heuristic  rhetoric. The new method has evolved to fulfil the need at  universities, government departments, political  organisations, business enterprises and other public  institutions for a modern practical alternative to  classical rhetoric, which is, in the authors view, no  longer capable of giving a complete description of  contemporary, predominantly mediatised, forms of public  persuasive discourse, whilst other competing disciplines,  such as critical discourse analysis or strategic  manoeuvring, have not yet produced a set of tools, which  have the comprehensive nature and practical orientation of  Classical Greek and Roman rhetorical system. The book  expounds heuristic rhetoric as an inter-disciplinary method  to develop advanced skills of critical and strategic  reasoning. Applying a novel set of principles for the  strategic analysis of persuasive reasoning in complex  rhetorical situations, the method emphasizes preparing and  continuously adjusting argumentation according to the  demands of unpredictable circumstances. Gabor Tahin is Head  of Classics at Clifton College, Bristol, UK. His research  interests include the philosophy and theory of rhetoric,  Classical rhetoric, strategies of persuasive reasoning, and  the practice of oratory. .},
      doi = {https://doi.org/10.1007/978-3-030-98482-3},
      recid = {1451576},
      pages = {1 online resource},
      address = {Cham, Switzerland :},
      year = {2022},
}