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Intro
Foreword
Acknowledgements
Contents
Notes on Contributors
List of Tables
1: Introduction
References
Part I: Footballing Roots
2: Before Football: The Beginnings of Women's Involvement with Sport in Brazil's Nineteenth Century
Before Football
Women and Turf
Women, Sport and the Urban Space
Women and Rowing
Early Challenges of Women's Involvement in Sports
Women and Cycling in the City
Sports, Urban Life and the New Gender Arrangements
References
3: Women's Football in Rio de Janeiro: Media Representations in the Early Twentieth Century

Introductory Considerations: "Conscientiousness of Historicity" and Gender Studies in Sports
Methodology
Journal dos Sports
Women's Matches and the "Violent British Sport"
Football and the Female Body
"Women Thrilling the Association"
The Silencing of Women's Football and Visibility as Supporters
Women's Football and Its Prohibition in the 1940s
Conclusion
References
4: Experiences of the Football Practiced by Women in Brazil: From Its Origin to Its Regulation (1915-1983)
Introduction
The 1910s and 1920s: The Early Years

The 1930s and 1940s: The Girls Are Playing
The Year 1941: Football Is Inappropriate for Women and Banned in Brazil
The 1950s and 1960s: Did the Ban Succeed in Ending Women's Football?
The 1970s: It Is All About Playing!
The 1980s: Final Round
Conclusion: The End of a Starting Fight?
References
Part II: Contesting Football
5: Women's Football in Brazil: When History Meets Philosophy
Introduction
Women's Football in Brazil: Historical Notes
Women's Football: When the Past Meets the Future
The Call from the Game: Challenge and Desire

Women in the Field: Desire, Challenge and Engagement
Conclusion
References
6: Doing and Undoing Gender on Brazilian Football Fields
Introduction
Gender Vertigo
Gender Struggle
Gender Undone
Futebol feminino-Footballers and Their Gender Identities
The XX Factor: The Gender of the Next Sport Generation
No Hair, No Play: The Gendered Disguise
To Gender or Not to Gender
References
Part III: Mediating Football
7: Brand Equality Explorative Journey on Personal Brand Construction of 2020 Paulistão feminino Athletes
Introduction
Theoretical Background

Self-presentation Theory
Social Role Account of Sex Differences
Economy of Visibility
Social Media, Online Brands and Women's Football
Methodology
Results
Players' Voice
Fans
Discussion
References
8: Changing Values: Media Coverage of the 2019 Women's World Cup on Brazilian Sports News Sites
Introduction
Gender, Women's Football, and News Values
The Eighth Edition of the WWC: Coverage and Highlights
Methodology and Procedures
Main Findings
Final Considerations
References
Part IV: Experiencing Football

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