001451633 000__ 04013cam\a2200445\a\4500
001451633 001__ 1451633
001451633 003__ OCoLC
001451633 005__ 20230310004710.0
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001451633 008__ 221205s2023\\\\xx\\\\\\o\\\\\000\0\eng\d
001451633 019__ $$a1354205265$$a1357152983
001451633 020__ $$a9781484287415$$q(electronic bk.)
001451633 020__ $$a148428741X$$q(electronic bk.)
001451633 020__ $$z1484287401
001451633 020__ $$z9781484287408
001451633 0247_ $$a10.1007/978-1-4842-8741-5$$2doi
001451633 035__ $$aSP(OCoLC)1353101200
001451633 040__ $$aYDX$$beng$$cYDX$$dORMDA$$dGW5XE$$dOCLCF$$dEBLCP$$dOCLCQ$$dTOH$$dOCLCQ$$dBRX$$dN$T$$dUKAHL
001451633 049__ $$aISEA
001451633 050_4 $$aHF5415.1263
001451633 08204 $$a658.8/04$$223/eng/20221206
001451633 1001_ $$aSchulkind, Andrew,$$eauthor.
001451633 24510 $$aMarketiing for small B2B businesses:$$bhow content creates marketing muscle and powers traditional and digital marketing /$$cAndrew Schulkind.
001451633 260__ $$a[S.l.] :$$bApress,$$c2023.
001451633 300__ $$a1 online resource
001451633 5050_ $$aChapter 1: The Marketing Mindset -- Chapter 2: Defining Your Marketing Goals -- Chapter 3: Creating Content that Provides Value -- Chapter 4: Generating Great Content - From Ideas to Execution -- Chapter 5: The Content Creation Process -- Chapter 6: Branding and Design for Content Marketing -- Chapter 7: Website Technology, Security, and Privacy -- Chapter 8: Your Website As Marketing Hub -- Chapter 9: Landing Pages, Lead Magnets, and Lead Products -- Chapter 10: Promoting Your Content - Email, Social Media, and Beyond -- Chapter 11: Measuring Success - Metrics and Analytics -- Chapter 12: Systems for Ongoing Success -- Chapter 13: Content Marketing Resources .
001451633 506__ $$aAccess limited to authorized users.
001451633 520__ $$aSmall business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. What You'll Learn Build a website that serves as the hub of your marketing Establish a content promotion plan that puts your content in front of the right audience Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing Create effective content in a timely manner with the resources you have available Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns Who This Book Is For The primary audience is B2B small business owners and B2B small business marketing leaders.
001451633 650_0 $$aIndustrial marketing.
001451633 650_0 $$aSmall business.
001451633 650_0 $$aTelemarketing.
001451633 655_0 $$aElectronic books.
001451633 77608 $$iPrint version:$$z1484287401$$z9781484287408$$w(OCoLC)1338131725
001451633 852__ $$bebk
001451633 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-4842-8741-5$$zOnline Access$$91397441.1
001451633 909CO $$ooai:library.usi.edu:1451633$$pGLOBAL_SET
001451633 980__ $$aBIB
001451633 980__ $$aEBOOK
001451633 982__ $$aEbook
001451633 983__ $$aOnline
001451633 994__ $$a92$$bISE