001451829 000__ 03756cam\a2200553\i\4500
001451829 001__ 1451829
001451829 003__ OCoLC
001451829 005__ 20230310004720.0
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001451829 007__ cr\cn\nnnunnun
001451829 008__ 221212s2022\\\\gw\a\\\\ob\\\\000\0\eng\d
001451829 019__ $$a1354208184$$a1355372613
001451829 020__ $$a9783658388294$$q(electronic bk.)
001451829 020__ $$a3658388293$$q(electronic bk.)
001451829 020__ $$z9783658388287
001451829 020__ $$z3658388285
001451829 0247_ $$a10.1007/978-3-658-38829-4$$2doi
001451829 035__ $$aSP(OCoLC)1354253393
001451829 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dFIE$$dEBLCP$$dOCLCQ$$dOCLCF$$dUKAHL
001451829 0411_ $$aeng$$hger
001451829 049__ $$aISEA
001451829 050_4 $$aHG177
001451829 08204 $$a658.15/224$$223/eng/20221230
001451829 1001_ $$aHarken, Sonja,$$eauthor.
001451829 24010 $$aOnline-Spendenaktionen.$$lEnglish
001451829 24510 $$aOnline fundraisers :$$btargeted planning and successful implementation /$$cSonja Harken, Martin Hodsman.
001451829 264_1 $$aWiesbaden :$$bSpringer,$$c[2022]
001451829 264_4 $$c©2022
001451829 300__ $$a1 online resource (xv, 121 pages) :$$billustrations
001451829 336__ $$atext$$btxt$$2rdacontent
001451829 337__ $$acomputer$$bc$$2rdamedia
001451829 338__ $$aonline resource$$bcr$$2rdacarrier
001451829 504__ $$aIncludes bibliographical references.
001451829 5050_ $$aWhat are online fundraisers -- A definition -- Online fundraisers -- An empirical overview -- The right marketing mix for online fundraisers -- Support and retention through tailored targeting -- Management of online fundraisers -- What is the potential of online fundraisers?.
001451829 506__ $$aAccess limited to authorized users.
001451829 520__ $$aThis book is intended as a practical guide for (online) fundraising professionals who would like to implement online fundraisers in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and fundraiser donors be bound for further campaigns? These and other questions are answered comprehensively. A "need to read" for all fundraising professionals, fundraising organizations, and NPOs looking to conduct online fundraisers! Content What are online fundraisers? - A clarification of terms Online fundraisers - An empirical overview The right marketing mix for online fundraisers Support and retention through precisely tailored target group approach Management of online fundraisers What is the potential of online fundraisers? The authors Sonja Harken researched cause donations and online fundraisers in German-speaking countries as part of a Master's thesis at the University of Applied Sciences Cologne. She works in an agency and advices NPO in online fundraising matters. Martin Hodsman has been in charge of online fundraising campaigns for the Germanys relief coalition "Aktion Deutschland Hilft" for years. Previously, he was also responsible for the supervision of offline collections at that organization.
001451829 546__ $$aTranslated from German.
001451829 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed December 30, 2022).
001451829 650_0 $$aElectronic fund raising.
001451829 650_0 $$aElectronic fund raising$$xPlanning.
001451829 655_0 $$aElectronic books.
001451829 7001_ $$aHodsman, Martin,$$eauthor.
001451829 77608 $$iPrint version: $$z3658388285$$z9783658388287$$w(OCoLC)1335114731
001451829 852__ $$bebk
001451829 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-38829-4$$zOnline Access$$91397441.1
001451829 909CO $$ooai:library.usi.edu:1451829$$pGLOBAL_SET
001451829 980__ $$aBIB
001451829 980__ $$aEBOOK
001451829 982__ $$aEbook
001451829 983__ $$aOnline
001451829 994__ $$a92$$bISE