@article{1451862,
      recid = {1451862},
      author = {Hardin, John C.},
      title = {Church advertising, public relations and marketing in  Twentieth-century America : retailing religion /},
      publisher = {Palgrave Macmillan,},
      address = {Cham :},
      pages = {1 online resource},
      year = {2022},
      abstract = {This book examines the complex relationship between  religion and business in twentieth-century America. It is  the story of how Christianitys most basic institution, the  local church, wrestled with the challenges and compromises  of competing in the modern marketplace through adopting the  advertising, public relations, and marketing methods of  business. It follows these sacred promoters, and their  critics, as they navigated between divinely inspired and  consumer demanded. Amid an animated and contentious  battleground for principles, practices and parishioners,  John C. Hardin explores the landscape of selling religion  in America and its evolution over the twentieth century.  John C. Hardin holds a PhD in U.S. History from the  University of Maryland, USA. He works at the intersection  of culture and social change, drawing on his experience as  a scholar, philanthropic leader, musician, and former  pastor. .},
      url = {http://library.usi.edu/record/1451862},
      doi = {https://doi.org/10.1007/978-3-031-13044-1},
}