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001451862 001__ 1451862
001451862 003__ OCoLC
001451862 005__ 20230310004721.0
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001451862 019__ $$a1355217473
001451862 020__ $$a9783031130441$$q(electronic bk.)
001451862 020__ $$a3031130448$$q(electronic bk.)
001451862 020__ $$z303113043X
001451862 020__ $$z9783031130434
001451862 0247_ $$a10.1007/978-3-031-13044-1$$2doi
001451862 035__ $$aSP(OCoLC)1354993385
001451862 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dUKMGB$$dOCLCQ$$dBRX$$dN$T
001451862 043__ $$an-us---
001451862 049__ $$aISEA
001451862 050_4 $$aBV652.23
001451862 08204 $$a254/.4$$223/eng/20230105
001451862 1001_ $$aHardin, John C.
001451862 24510 $$aChurch advertising, public relations and marketing in Twentieth-century America :$$bretailing religion /$$cJohn C. Hardin.
001451862 260__ $$aCham :$$bPalgrave Macmillan,$$c2022.
001451862 300__ $$a1 online resource
001451862 336__ $$atext$$2rdacontent
001451862 337__ $$acomputer$$2rdamedia
001451862 338__ $$aonline resource$$2rdacarrier
001451862 4901_ $$aHistories of the Sacred and Secular, 1700-2000
001451862 504__ $$aIncludes bibliographical references and index.
001451862 5050_ $$aIntro -- Contents -- Introduction -- Notes -- Chapter 1: Brave New World -- Chapter 2: A Love Affair with Business Management and Efficiency -- Chapter 3: Men with a Mission -- Chapter 4: Nothing So Secular It Cannot Be Sacred -- Notes -- Chapter 5: The Customer Is Always Right -- Chapter 6: A Big Tent -- Chapter 7: A Rose By Any Other Name -- Chapter 8: Open All Summer, Splendid Music, Cool and Comfortable -- Chapter 9: Felt Needs -- Chapter 10: The Church of Tomorrow -- Chapter 11: Message or Method? -- Chapter 12: Losing My Religion -- Chapter 13: All the World's a Stage
001451862 5058_ $$aChapter 14: Unchurched Harry, Hostile Harry, Curious Harry -- Chapter 15: The Things of God, the Things of Man -- Chapter 16: Megawatt, Megamarket, Megachurch -- Chapter 17: The Best of Times, the Worst of Times -- Epilogue -- Bibliography -- Index
001451862 506__ $$aAccess limited to authorized users.
001451862 520__ $$aThis book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianitys most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. .
001451862 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed January 5, 2023).
001451862 650_0 $$aChurch marketing$$zUnited States$$xHistory$$y20th century.
001451862 650_0 $$aChristianity$$xEconomic aspects$$zUnited States$$xHistory$$y20th century.
001451862 655_0 $$aElectronic books.
001451862 77608 $$iPrint version:$$z303113043X$$z9783031130434$$w(OCoLC)1334658923
001451862 830_0 $$aHistories of the sacred and the secular 1700-2000.
001451862 852__ $$bebk
001451862 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-13044-1$$zOnline Access$$91397441.1
001451862 909CO $$ooai:library.usi.edu:1451862$$pGLOBAL_SET
001451862 980__ $$aBIB
001451862 980__ $$aEBOOK
001451862 982__ $$aEbook
001451862 983__ $$aOnline
001451862 994__ $$a92$$bISE