Church advertising, public relations and marketing in Twentieth-century America : retailing religion / John C. Hardin.
Hardin, John C.
2022
BV652.23
Available Online

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Title Church advertising, public relations and marketing in Twentieth-century America : retailing religion / John C. Hardin.
Author Hardin, John C.
ISBN 9783031130441 (electronic bk.)
3031130448 (electronic bk.)
303113043X
9783031130434
DOI https://doi.org/10.1007/978-3-031-13044-1
Imprint Cham : Palgrave Macmillan, 2022.
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-3-031-13044-1 doi
Call Number BV652.23
Dewey Decimal Classification 254/.4
Summary This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianitys most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. .
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed January 5, 2023).
Series Histories of the sacred and the secular 1700-2000.
Available in Other Form Print version: 9783031130434
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Intro
Contents
Introduction
Notes
Chapter 1: Brave New World
Chapter 2: A Love Affair with Business Management and Efficiency
Chapter 3: Men with a Mission
Chapter 4: Nothing So Secular It Cannot Be Sacred
Notes
Chapter 5: The Customer Is Always Right
Chapter 6: A Big Tent
Chapter 7: A Rose By Any Other Name
Chapter 8: Open All Summer, Splendid Music, Cool and Comfortable
Chapter 9: Felt Needs
Chapter 10: The Church of Tomorrow
Chapter 11: Message or Method?
Chapter 12: Losing My Religion
Chapter 13: All the World's a Stage

Chapter 14: Unchurched Harry, Hostile Harry, Curious Harry
Chapter 15: The Things of God, the Things of Man
Chapter 16: Megawatt, Megamarket, Megachurch
Chapter 17: The Best of Times, the Worst of Times
Epilogue
Bibliography
Index

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