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Table of Contents
Intro
Contents
Notes on Contributors
List of Figures
List of Tables
1: An Overview of Business Advancement Through Technology: Markets and Marketing in Transition
1.1 Introduction
1.2 Contextual and Theoretical Foundations
1.3 Technologies Diffusion in Marketing
1.4 New Forms of Consumer and Firm Interactions
1.5 New Strategic Frameworks
1.6 Book Content and Structure
References
2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management
2.1 Introduction
2.2 Background Studies
2.3 AI Technology Integration with PRM
2.4 Role of PRM in Digital Transformation of Organisations
2.5 Classification of PRM
2.5.1 Operational Partner Relationship Management
2.5.2 Analytical Partner Relationship Management
2.5.3 Social Partner Relationship Management
2.5.4 Stakeholder Management and Partner Relationship Management
2.6 Evolution of PRM System
2.7 AI Technology and Backend Algorithms for PRM System
2.8 The Optimisation of Business Operations
2.8.1 Customer Retention
2.8.2 Automation of the Routine Task
2.8.3 Sales Team Guidance
2.8.4 The Virtual Assistance to the Sales Team
2.8.5 Tasks Execution Using AI-PRM
2.9 Implication of This Study
2.10 Conclusion
References
3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India
3.1 Introduction
3.2 Review of Literature
3.2.1 The Concept of Trust
3.2.2 Shared Value
3.2.3 Communication
3.2.4 Opportunistic Behaviour
3.2.5 Adoption Barriers
3.2.6 Unforeseen Events
3.2.7 Drivers and Restrainers
3.2.8 Research Gap and Research Questions
3.3 Research Methodology
3.4 Data Analysis
3.5 Conclusion
References
4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis
4.1 Introduction
4.2 Methodology
4.3 Background on Peer-to-Peer Lending
4.4 Peer-to-Peer Lending in China, UK and US
4.4.1 Research on P2P Lending in China
4.4.2 Research on P2P Lending in the USA
4.4.3 Research on P2P Lending in the United Kingdom
4.4.4 Cross-Country Comparison
4.5 Conclusions
References
5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology
5.1 Introduction
5.2 Literature Review
5.3 Methods
5.4 Analysis of Findings
5.5 Discussion and Conclusion
5.6 Limitations and Further Research
References
6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector
6.1 Introduction
6.2 Historical and Theoretical Background
6.3 Main Survey Techniques
6.4 Main Issues of Healthcare Sustainability in Neuromarketing Surveys
Contents
Notes on Contributors
List of Figures
List of Tables
1: An Overview of Business Advancement Through Technology: Markets and Marketing in Transition
1.1 Introduction
1.2 Contextual and Theoretical Foundations
1.3 Technologies Diffusion in Marketing
1.4 New Forms of Consumer and Firm Interactions
1.5 New Strategic Frameworks
1.6 Book Content and Structure
References
2: Digital Transformation of the Organisations Using AI Integrated Partner Relationship Management
2.1 Introduction
2.2 Background Studies
2.3 AI Technology Integration with PRM
2.4 Role of PRM in Digital Transformation of Organisations
2.5 Classification of PRM
2.5.1 Operational Partner Relationship Management
2.5.2 Analytical Partner Relationship Management
2.5.3 Social Partner Relationship Management
2.5.4 Stakeholder Management and Partner Relationship Management
2.6 Evolution of PRM System
2.7 AI Technology and Backend Algorithms for PRM System
2.8 The Optimisation of Business Operations
2.8.1 Customer Retention
2.8.2 Automation of the Routine Task
2.8.3 Sales Team Guidance
2.8.4 The Virtual Assistance to the Sales Team
2.8.5 Tasks Execution Using AI-PRM
2.9 Implication of This Study
2.10 Conclusion
References
3: Creating Value Proposition for Rural Banking Customers in Emerging Markets: Adoption of Mobile Banking Technology Induced by Disruptive Events in India
3.1 Introduction
3.2 Review of Literature
3.2.1 The Concept of Trust
3.2.2 Shared Value
3.2.3 Communication
3.2.4 Opportunistic Behaviour
3.2.5 Adoption Barriers
3.2.6 Unforeseen Events
3.2.7 Drivers and Restrainers
3.2.8 Research Gap and Research Questions
3.3 Research Methodology
3.4 Data Analysis
3.5 Conclusion
References
4: A Review of Internet Financing Through Peer-to-Peer Lending: A Cross-Country Comparative Analysis
4.1 Introduction
4.2 Methodology
4.3 Background on Peer-to-Peer Lending
4.4 Peer-to-Peer Lending in China, UK and US
4.4.1 Research on P2P Lending in China
4.4.2 Research on P2P Lending in the USA
4.4.3 Research on P2P Lending in the United Kingdom
4.4.4 Cross-Country Comparison
4.5 Conclusions
References
5: Digitalisation of Love and Lies on Online Dating Platforms in Coronavirus Times: Business Advancement Through Technology
5.1 Introduction
5.2 Literature Review
5.3 Methods
5.4 Analysis of Findings
5.5 Discussion and Conclusion
5.6 Limitations and Further Research
References
6: The Social Impact of Clinical Tools for Neuromarketing Research: Possible Applications for the Wine Sector
6.1 Introduction
6.2 Historical and Theoretical Background
6.3 Main Survey Techniques
6.4 Main Issues of Healthcare Sustainability in Neuromarketing Surveys