@article{1451931,
      recid = {1451931},
      author = {Sedkaoui, Soraya, and Khelfaoui, Mounia, and Benaichouba,  Rafika, and Belkebir, Khalida Mohammed,},
      title = {International conference on managing business through web  analytics /. International Conference on Managing Business  Through Web Analytics},
      pages = {1 online resource (1 volume) :},
      note = {Includes index.},
      abstract = {This book presents the proceedings of the International  Conference on Managing Business Through Web Analytics  (ICMBWA 2021). The conference provides a global forum for  sharing knowledge and results in theory, methodology, and  applications of Web Analytics and their role in the  formulation and the orientation of businesses strategies.  The aim of the conference is to provide a platform for  researchers and practitioners from both academia and  industry to meet and share their works in the field. Is an  excellent resource for scholars, experts and industrial in  the fields represented, as well as Ph.D. students seeking  an entryway into current research in data analytics, Web  analytics, machine learning algorithms, and their various  applications within businesses. Presents the proceedings of  the International Conference on Managing Business through  Web Analytics (ICMBWA 2021); Provides an opportunity for  academics from a range of disciplines and countries to  share their research in Web Analytics; Includes a platform  for industrials to redefine their innovations and  applications.},
      url = {http://library.usi.edu/record/1451931},
      doi = {https://doi.org/10.1007/978-3-031-06971-0},
}