TY  - GEN
N2  - This book presents the proceedings of the International Conference on Managing Business Through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses. Presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021); Provides an opportunity for academics from a range of disciplines and countries to share their research in Web Analytics; Includes a platform for industrials to redefine their innovations and applications.
DO  - 10.1007/978-3-031-06971-0
DO  - doi
AB  - This book presents the proceedings of the International Conference on Managing Business Through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses. Presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021); Provides an opportunity for academics from a range of disciplines and countries to share their research in Web Analytics; Includes a platform for industrials to redefine their innovations and applications.
T1  - International conference on managing business through web analytics /
AU  - Sedkaoui, Soraya,
AU  - Khelfaoui, Mounia,
AU  - Benaichouba, Rafika,
AU  - Belkebir, Khalida Mohammed,
CN  - ZA4235
N1  - Includes index.
ID  - 1451931
KW  - Web usage mining
SN  - 9783031069710
SN  - 3031069714
TI  - International conference on managing business through web analytics /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-06971-0
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-06971-0
ER  -