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001452020 001__ 1452020
001452020 003__ OCoLC
001452020 005__ 20230310003337.0
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001452020 019__ $$a1355267229$$a1356005389
001452020 020__ $$a9789811951183$$q(electronic bk.)
001452020 020__ $$a9811951187$$q(electronic bk.)
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001452020 020__ $$z9811951179
001452020 0247_ $$a10.1007/978-981-19-5118-3$$2doi
001452020 035__ $$aSP(OCoLC)1356728048
001452020 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dUKMGB$$dOCLCQ$$dUKAHL
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001452020 049__ $$aISEA
001452020 050_4 $$aJQ769.5.C54
001452020 08204 $$a352.3840954$$223/eng/20230103
001452020 1001_ $$aKadia, Shriram.$$eauthor.$$0(orcid)0000-0003-0781-8860$$1https://orcid.org/0000-0003-0781-8860
001452020 24510 $$aIntegrated marketing communications for public policy :$$bperspectives from the World's largest employment guarantee program MGNREGA /$$cShriram Kadia.
001452020 264_1 $$aSingapore :$$bPalgrave Macmillan,$$c2022.
001452020 300__ $$a1 online resource (xxiii, 136 pages) :$$billustrations (some color)
001452020 336__ $$atext$$btxt$$2rdacontent
001452020 337__ $$acomputer$$bc$$2rdamedia
001452020 338__ $$aonline resource$$bcr$$2rdacarrier
001452020 504__ $$aIncludes bibliographical references and index.
001452020 5050_ $$aChapter I: Influence of IMC on Contemporary Communication Dissemination -- Chapter II: Integration of IMC and Public Policy: A Historical Overview -- Chapter III: IMC's Influence on Public Policy Schemes in India -- Chapter IV: MGNREGA: The World's Largest Employment Guarantee Program -- Chapter V: Role of IMC in MGNREGA's Communication Dissemination -- Chapter VI: IMC's Influence on Social Protection Programs of Developing Nations and Futuristic Perspectives.
001452020 506__ $$aAccess limited to authorized users.
001452020 520__ $$aThis book is based on detailed empirical research conducted to analyse the communication dissemination approach applied to the world's largest employment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the author. The book connects the two concepts of Integrated Marketing Communications (IMC) and Public Policy and highlights the importance of using the IMC tools for a meaningful and comprehensible communication dissemination strategies and campaigns. A global overview of public policy dissemination approaches adopted by federal governments in Brazil, Niger, Philippines, Indonesia, Pakistan, Bangladesh, South Africa, and Kenya have been presented to sensitize the readers with the communication dissemination strategies used at the global level. The book presents and discusses a conceptual framework for the ideal public policy communication initiatives and highlights the apt communications vehicles for the illiterate, vulnerable and marginalized beneficiaries. Dr. Shriram Kadia is Canada based integrated marketing communications and digital marketing professional with more than 17 years of industry and academia experience. He holds a PhD in Management, and his research and teaching interests revolve around marketing communications, digital marketing, rural marketing, public policy, and rural development. Dr. Kadia has taught graduate and undergraduate level courses at reputed universities and colleges across the world. Prior to joining academia, he worked with Dentsu and Ogilvy, taking care of branding, advertising, and digital marketing initiatives.
001452020 588__ $$aDescription based on print version record.
001452020 61020 $$aNational Rural Employment Guarantee Scheme (India)$$1https://isni.org/isni/000000010640504X
001452020 650_0 $$aCommunication in public administration$$zIndia.
001452020 650_0 $$aCommunication in public administration.
001452020 655_0 $$aElectronic books.
001452020 77608 $$iPrint version:$$aKADIA, SHRIRAM.$$tINTEGRATED MARKETING COMMUNICATIONS FOR PUBLIC POLICY.$$d[S.l.] : PALGRAVE MACMILLAN, 2022$$z9811951179$$w(OCoLC)1332780669
001452020 852__ $$bebk
001452020 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-5118-3$$zOnline Access$$91397441.1
001452020 909CO $$ooai:library.usi.edu:1452020$$pGLOBAL_SET
001452020 980__ $$aBIB
001452020 980__ $$aEBOOK
001452020 982__ $$aEbook
001452020 983__ $$aOnline
001452020 994__ $$a92$$bISE