001452697 000__ 03467cam\a2200541\i\4500
001452697 001__ 1452697
001452697 003__ OCoLC
001452697 005__ 20230314003314.0
001452697 006__ m\\\\\o\\d\\\\\\\\
001452697 007__ cr\cn\nnnunnun
001452697 008__ 230207s2023\\\\sz\\\\\\o\\\\\000\0\eng\d
001452697 020__ $$a9783031246517$$q(electronic bk.)
001452697 020__ $$a3031246519$$q(electronic bk.)
001452697 020__ $$z9783031246500
001452697 0247_ $$a10.1007/978-3-031-24651-7$$2doi
001452697 035__ $$aSP(OCoLC)1369066040
001452697 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX
001452697 043__ $$aa-qa---
001452697 049__ $$aISEA
001452697 050_4 $$aDS247.Q38
001452697 08204 $$a327.5363$$223/eng/20230207
001452697 1001_ $$aAl-Tamimi, Nawaf,$$eauthor.
001452697 24510 $$aQatar's nation branding and soft power :$$bexploring the effects on national identity and international stance /$$cNawaf Al-Tamimi, Azzam Amin, Nourollah Zarrinabadi.
001452697 264_1 $$aCham :$$bSpringer,$$c[2023]
001452697 264_4 $$c©2023
001452697 300__ $$a1 online resource (xi, 92 pages).
001452697 336__ $$atext$$btxt$$2rdacontent
001452697 337__ $$acomputer$$bc$$2rdamedia
001452697 338__ $$aonline resource$$bcr$$2rdacarrier
001452697 4901_ $$aContributions to international relations,$$x2731-507X
001452697 5050_ $$aChapter 1. Introduction -- Chapter 2. Terminological Definitions -- Chapter 3. Describing Qatar -- Chapter 4. Creating Nation Brand: The Model of Qatar -- Chapter 5. The Blockade, Social Media, and National Identity -- Chapter 6. Conclusion.
001452697 5060_ $$aOpen access$$5GW5XE
001452697 520__ $$aThis open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar's national brand, Qatar's arsenal of soft power, international alliances, and the opponents' quandary. This book further scrutinizes Qatar's role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the "shock and awe" in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
001452697 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 7, 2023).
001452697 650_0 $$aNational characteristics, Qatari.
001452697 650_0 $$aBranding (Marketing)
001452697 651_0 $$aQatar$$xForeign relations.
001452697 651_0 $$aQatar$$xForeign relations administration.
001452697 655_0 $$aElectronic books.
001452697 7001_ $$aAmin, Azzam,$$eauthor.
001452697 7001_ $$aZarrinabadi, Nourollah,$$eauthor.
001452697 830_0 $$aContributions to international relations.$$x2731-507X
001452697 852__ $$bebk
001452697 85640 $$3Springer Nature$$uhttps://link.springer.com/10.1007/978-3-031-24651-7$$zOnline Access$$91397441.2
001452697 909CO $$ooai:library.usi.edu:1452697$$pGLOBAL_SET
001452697 980__ $$aBIB
001452697 980__ $$aEBOOK
001452697 982__ $$aEbook
001452697 983__ $$aOnline
001452697 994__ $$a92$$bISE