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Intro
Preface
Organization
Executive Committee
Organizing Committee
General Secretary
Scientific Committee
Fashion and Communication
Fashion, Identities and Cultures
Product Design
Marketing and Consumption
Teaching and Education
Sustainability in Fashion and Design
Emotional Design and Fashion
Contents
Fashion and Communication
Case Study of the Influence of Fashion Trends on Brands from Different Sectors: Fashion and Wine on Social Network Instagram
1 Introduction
1.1 The Link of Wine Sector to Fashion

2 Methodology and Presentation of the Study
3 Results
4 Analysis and Discussion of Results
References
Fashion Open Book: A Digital Platform for the Valorisation of Fashion-Oriented Made in Italy Companies
1 Introduction
2 The Intangible Dimension of a Territory
3 Cultural Heritage and Digital Archive
4 Fashion Digital Archive: Literature and State of the Art Review
5 Fashion Open Book: A Case of Applied Research
5.1 The Graphical Interface: The Frontend
6 Conclusions
References
O Bobo's Costume: Analysis of the Portuguese Wardrobe in Theatre and Cinema

1 Introduction
2 From Figure to the Costume Designer
3 Historical Analysis and Contextualization
4 Conclusion
References
Tree Fashion and Rhizome Fashion: Perspectives to Think About Fashion
1 Introduction: The Problem of Ephemerality
2 Fashion and Rhizome: Approaching Concepts
2.1 Fashion Tree
2.2 Fashion Rhizome
3 Conclusion
References
A Reflection on the Meaning of Fashion
1 Introduction
1.1 The Meaning of Fashion
2 Fashion as a Means of Communication
3 Conclusion
References

Online Trend Observation: Analysis of Free Content Available by Fashion-Directed Agencies
1 Introduction
2 Research as a Fashion DESIgner's Professional Activity
3 Trend Studies Aimed at Fashion Industry
3.1 Trends, Fashion Content, and the Internet
4 Methodology - Selection of Trend Agencies Focused on Fashion and Collection of the Data to Be Analized
5 Analysis of Free Content Provided by Trend Agencies
6 Conclusions
References
Fashion, Identities and Cultures
Aristocratic Glamour. The Spanish Female Archetype Disseminated by American Fashion Magazines

1 Introduction
2 High Fashion and Nobility. The Image of Italy in International Media
3 The Concept of Aristocracy in the Definition of a Spanish Ambassador Prototype
4 Conclusions
References
HIV Under the Spotlight of Fashion: The Case of Benetton
References
Wearing Flowers Art, Fashion and Masculinity in 1920s Italy
1 Introduction
2 Flowers and Suits
3 Flowers vs Badges
4 Flowers and the Body
5 Conclusions
References
Disguise or Transmutation? the Role of Mask in the Contemporary World
1 Introduction

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