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001453267 001__ 1453267
001453267 003__ OCoLC
001453267 005__ 20230314003342.0
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001453267 019__ $$a1350763845
001453267 020__ $$a9783658385286$$q(electronic bk.)
001453267 020__ $$a3658385286$$q(electronic bk.)
001453267 020__ $$z9783658385279
001453267 020__ $$z3658385278
001453267 0247_ $$a10.1007/978-3-658-38528-6$$2doi
001453267 035__ $$aSP(OCoLC)1350850266
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001453267 050_4 $$aHF5548.32
001453267 08204 $$a658.8/72$$223/eng/20221116
001453267 1001_ $$aHeinemann, Gerrit,$$eauthor.
001453267 24510 $$aB2B eCommerce :$$bbasics, business models and best practices in business-to-business online trade /$$cGerrit Heinemann.
001453267 264_1 $$aWiesbaden :$$bSpringer,$$c[2023]
001453267 264_4 $$c©2023
001453267 300__ $$a1 online resource (xv, 205 pages) :$$billustrations
001453267 336__ $$atext$$btxt$$2rdacontent
001453267 337__ $$acomputer$$bc$$2rdamedia
001453267 338__ $$aonline resource$$bcr$$2rdacarrier
001453267 504__ $$aIncludes bibliographical references.
001453267 5050_ $$aBasics of B2B eCommerce -- Special features of B2B eCommerce -- Business models in B2B eCommerce -- Best practices in B2B eCommerce -- Risks in B2B eCommerce. .
001453267 506__ $$aAccess limited to authorized users.
001453267 520__ $$aThis textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered. The content ¨ Basics of B2B eCommerce ¨ Special features of B2B eCommerce ¨ Business models in B2B eCommerce ¨ Best Practices in B2B eCommerce ¨ Risks in B2B eCommerce The author Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
001453267 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed November 16, 2022).
001453267 650_0 $$aElectronic commerce.
001453267 650_0 $$aBusiness enterprises$$xComputer networks.
001453267 655_0 $$aElectronic books.
001453267 77608 $$iPrint version:$$z3658385278$$z9783658385279$$w(OCoLC)1332780050
001453267 852__ $$bebk
001453267 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-38528-6$$zOnline Access$$91397441.1
001453267 909CO $$ooai:library.usi.edu:1453267$$pGLOBAL_SET
001453267 980__ $$aBIB
001453267 980__ $$aEBOOK
001453267 982__ $$aEbook
001453267 983__ $$aOnline
001453267 994__ $$a92$$bISE