001453421 000__ 06680cam\a2200529\a\4500 001453421 001__ 1453421 001453421 003__ OCoLC 001453421 005__ 20230314003350.0 001453421 006__ m\\\\\o\\d\\\\\\\\ 001453421 007__ cr\un\nnnunnun 001453421 008__ 221203s2023\\\\si\\\\\\o\\\\\000\0\eng\d 001453421 019__ $$a1352968209 001453421 020__ $$a9789811971952$$q(electronic bk.) 001453421 020__ $$a9811971951$$q(electronic bk.) 001453421 020__ $$z9811971943 001453421 020__ $$z9789811971945 001453421 0247_ $$a10.1007/978-981-19-7195-2$$2doi 001453421 035__ $$aSP(OCoLC)1352795686 001453421 040__ $$aYDX$$beng$$cYDX$$dEBLCP$$dGW5XE$$dUKAHL$$dOCLCF 001453421 043__ $$aa-bg--- 001453421 049__ $$aISEA 001453421 050_4 $$aHD69.B7 001453421 08204 $$a658.827095492$$223 001453421 1001_ $$aHussain, A. Imtiaz,$$d1953- 001453421 24510 $$aBranding Bangladesh :$$bfrom 'bottomless pit' to a 'middle income' country /$$cImtiaz A. Hussain, Jessica Tartila Suma. 001453421 260__ $$aSingapore :$$bPalgrave Macmillan,$$c2023. 001453421 300__ $$a1 online resource 001453421 5050_ $$aIntro -- Acknowledgments -- Contents -- List of Tables -- 1 Branding Bangladesh: Fixing a Fifty-Year Frame -- Introduction: Images, Development, & Puzzles -- Branding: Theoretical Contours -- Empirical Context: Ground-level Stocktaking -- Principles as Brands? -- Nationalism -- Socialism -- Secularity -- Democracy -- Socioeconomic Changes -- Ready-made Garments (RMGs) -- International Migrants -- Internal Migrants -- From Finding Freedom to Cultivating Socioeconomic Resources -- From a 'Bottomless Pit' Toward 'Middle Income': Socioeconomic Catalysts? 001453421 5058_ $$aFrom 'Bottomless Pit' to 'Middle-Income' Identity -- Education -- Women Empowerment -- Securing Society -- Four Branding Considerations -- Fitting Flesh into Framework -- Organization -- Notes -- 2 Evolution of the 'Bangladesh Brand': Pre-1971 Blues -- Introduction -- National Identity Search & Genocide -- Language Movement Frame -- Interim Settings -- National Crisis Amplifying Liberation War -- The Six-Point Movement -- Framing the Mass Upsurge -- Storm & Election as Frames -- Operation Searchlight -- National Media Crisis -- 'Genocide' in the International Media 001453421 5058_ $$aMassacre of Scholars & Across Academic Heartland -- Dragged-in India -- Crisis & its International Significance -- Conclusions -- Notes -- 3 Post-liberation Identity Framing -- Introduction -- Winning Freedom -- 'Nourishment in the Sweetness of Independence'10: Joi Bangla -- Amartya Sen's Bashonti Bala Euphemy Against Demi-God and Evil Alternatives -- Amartya Sen's Entitlement Theory -- Act of God -- The Demi-God -- Internal Evil -- Food Basket -- Bangabandhu's Assassination and International Conspiracy -- International Mystery -- Islamization of Bangladesh: A New Brand 001453421 5058_ $$aIndemnity Act Clashing with Democratic Identity Aspirations: Symbolizing Nur Hussain and Shahbagh -- The Dragon Seed: Indemnity Act -- Shahbagh Movement and Identity Predicament -- 'Ekushey': A Guiding Philosophy Against Oppression, Injustice and Denial -- Securing Rohingya -- Concluding Comments -- Notes -- Bibliography -- 4 Microfinance & Social Safety Net Programs: Cracking the Developmental Riddle -- Introduction -- Organization -- Alternatives to Microfinance? -- Cultural Economy -- Variables Contributing to Microcredit Success: -- Microfinance Shaping Middle-income Realities 001453421 5058_ $$aSocial Safety Net Programs (SSNPs) as Middle-income Cushions -- Conclusions -- Notes -- Bibliography -- 5 Funneling Frames Amid Developmental Imperatives: How 'Primrose' the Pathway Home? -- Introduction -- Branding Bangladesh -- What Brand Bangladesh? -- Freelancer's Viewpoint -- Theoretical Views -- Microfinance -- Banks -- Notes -- 6 Conclusions: Branding Bangladesh & Cluttered Forthcoming Canvases -- Litmus-testing Reputation -- Different Drumbeats -- Index 001453421 506__ $$aAccess limited to authorized users. 001453421 520__ $$a"Bangladesh is a country that has undergone rapid change across a wide range of sectors. Using an innovative interdisciplinary approach the authors examine new insights into understanding diverse themes such as nationalism, soft power, commodification and cultural identity, highlighting the contradictions and contention behind what the authors call the branding game." - David Lewis, Professor of Anthropology and Development, London School of Economics and Political Science, UK This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time. Imtiaz A. Hussain founded the Global Studies & Governance Department (GSG) at Independent University, Bangladesh (IUB, 2016), after serving in Philadelphia University and Universidad Iberoamericana (19902014). He has published over 20 academic books, journal articles and newspaper pieces that cover many regions (Afghanistan, the Atlantic area, Latin and North America, and South Asia), touching on diverse topics (the environment, politics, refugees, security, trade). He received his Ph.D. in Political Science from the University of Pennsylvania (1989), and serves as Executive Director of IUB's Center for Pedagogy. Jessica Tartila Suma is a Senior Lecturer at the Global Studies & Governance Department (GSG) at Independent University, Bangladesh. She is also a doctoral student in the College of Architecture, Planning, and Public Affairs (CAPPA) at the University of Texas, Arlington, and holds a Masters in Political Science (Rutgers University). She completed both her Masters in Development Studies (2013) and BSS (Honors) in Media and Communication (2008) at IUB, and has a keen interest in foreign policy, humanitarian assistance, refugee education, as well as political, communication, and democratic transitions. 001453421 588__ $$aDescription based on print version record. 001453421 650_0 $$aBrand name products$$zBangladesh. 001453421 651_0 $$aBangladesh$$xEconomic conditions. 001453421 655_0 $$aElectronic books. 001453421 7001_ $$aSuma, Jessica Tartila. 001453421 77608 $$iPrint version: $$z9811971943$$z9789811971945$$w(OCoLC)1345220787 001453421 77608 $$iPrint version:$$aHussain, A. Imtiaz, 1953- author.$$tBranding Bangladesh$$z9789811971952$$w(OCoLC)1355080495 001453421 852__ $$bebk 001453421 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-7195-2$$zOnline Access$$91397441.1 001453421 909CO $$ooai:library.usi.edu:1453421$$pGLOBAL_SET 001453421 980__ $$aBIB 001453421 980__ $$aEBOOK 001453421 982__ $$aEbook 001453421 983__ $$aOnline 001453421 994__ $$a92$$bISE