001453534 000__ 06279cam\a2200613\i\4500 001453534 001__ 1453534 001453534 003__ OCoLC 001453534 005__ 20230314003431.0 001453534 006__ m\\\\\o\\d\\\\\\\\ 001453534 007__ cr\cn\nnnunnun 001453534 008__ 221212s2023\\\\sz\\\\\\o\\\\\000\0\eng\d 001453534 019__ $$a1354205497 001453534 020__ $$a9783031074226$$q(electronic bk.) 001453534 020__ $$a303107422X$$q(electronic bk.) 001453534 020__ $$z3031074211 001453534 020__ $$z9783031074219 001453534 0247_ $$a10.1007/978-3-031-07422-6$$2doi 001453534 035__ $$aSP(OCoLC)1354252146 001453534 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dEBLCP$$dN$T$$dOCLCF 001453534 049__ $$aISEA 001453534 050_4 $$aK3264.C65 001453534 08204 $$a342.08/58$$223/eng/20221229 001453534 24500 $$aAntitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing /$$cBruce Kilpatrick, Pierre Kobel, Pranvera Këllezi, editors. 001453534 264_1 $$aCham :$$bSpringer,$$c[2023] 001453534 264_4 $$c©2023 001453534 300__ $$a1 online resource (xvii, 457 pages). 001453534 336__ $$atext$$btxt$$2rdacontent 001453534 337__ $$acomputer$$bc$$2rdamedia 001453534 338__ $$aonline resource$$bcr$$2rdacarrier 001453534 4901_ $$aLIDC contributions on antitrust law, intellectual property and unfair competition 001453534 5050_ $$aIntro -- Preface -- Contents -- Contributors -- Abbreviations -- Part I: Antitrust in Data Driven Markets -- 1: International Report -- 1.1 Introduction -- 1.2 Background -- 1.3 Defining the Term ``Platform ́́ -- 1.3.1 Legal Framework -- 1.3.2 Characteristics -- 1.3.3 Different Types of Digital Platforms -- 1.3.4 Market Definition -- 1.4 Market for Free Services -- 1.4.1 General -- 1.4.2 Fundamental Acceptance of the Concept of Markets for Free Services -- 1.4.3 Methodological Issues -- 1.5 Market Power and Abuse of Dominant Position -- 1.5.1 General -- 1.5.2 Relevant Criteria 001453534 5058_ $$a1.5.3 Relative Market Power or Economic Dependency -- 1.5.4 Other Legal Instruments -- 1.6 Undertakings with Excessive Market Power -- 1.6.1 General -- 1.6.2 European Level: Digital Markets Act -- 1.6.3 German Law -- 1.6.4 French Law -- 1.6.5 UK Law -- 1.6.6 Other Jurisdictions -- 1.7 Comparison Portals -- 1.8 Most Favoured Nation Clauses -- 1.8.1 General -- 1.8.2 MFN-Related Specific Regulation -- 1.9 Interaction Between Competition Law and Data Protection Regulation -- 1.9.1 General -- 1.9.2 Starting Point: Complementary Relationship -- 1.9.3 Current Approaches 001453534 5058_ $$a1.9.4 Need for Further Coordination -- 1.10 General Terms and Conditions, Consumer Protection -- 1.11 Telecommunication Sector -- 1.11.1 General -- 1.11.2 Consumer Protection -- 1.11.3 Mergers and Abuse of Dominant Position -- 1.12 Summary -- 2: Australia -- 2.1 Introduction -- 2.2 Platform -- 2.3 Relevant Market and Free Services -- 2.4 Market Power and Data -- 2.5 Misuse of Market Power -- 2.5.1 Sector-Specific Regulation: Telecommunications Industry -- 2.6 Acquisition of Market Power -- 2.7 Consumer Protection -- 2.7.1 Data Collection -- 2.7.2 ACL Provisions -- 2.7.2.1 Unfair Contract Terms 001453534 5058_ $$a2.7.2.2 Unfair Trading Practices -- 2.7.3 Comparator Websites -- 2.7.4 Price Parity Clauses -- 2.8 Data Protection -- 2.8.1 Background to the Australian Information Privacy Law Framework -- 2.8.2 The Platform Context -- 2.8.3 The CDR -- 2.9 Online Advertising -- 2.10 Conclusion -- 3: Austria -- 3.1 Introductory Remarks -- 3.2 The Role of Antitrust Authorities Regarding the Digital Economy -- 3.2.1 Digitalization, a New Field of Law in Austrian Competition Law -- 3.2.2 Austrian Competition Law and Its General Approach to the Digital Economy 001453534 5058_ $$a3.2.3 Austrian Competition Law and Data Protection, Compared to the German Law and Practice -- 3.2.4 Assessment of Market Power and the Relevance of Network Effects in Digital Markets -- 3.2.5 Amazon and the General Definition and Concept of a `Platform ́ -- 3.2.6 Can There Be an Antitrust `Market ́for Free Services? -- 3.2.7 Online Advertising -- 3.2.8 Best-Price Clauses and Most-Favoured-Nation Clauses -- 3.2.9 Network Cooperation in the Telecommunication Sector -- 3.2.10 Abuse Without Dominance? -- 3.2.11 Consumer Protection -- 4: Belgium -- 4.1 Introduction 001453534 506__ $$aAccess limited to authorized users. 001453534 520__ $$aThis book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues. 001453534 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed December 29, 2022). 001453534 650_0 $$aData protection$$xLaw and legislation. 001453534 650_0 $$aAntitrust law. 001453534 650_0 $$aCompetition, Unfair. 001453534 650_0 $$aIntellectual property. 001453534 655_0 $$aElectronic books. 001453534 7001_ $$aKilpatrick, Bruce,$$eeditor. 001453534 7001_ $$aKobel, Pierre,$$d1961-$$eeditor. 001453534 7001_ $$aKëllezi, Pranvera,$$eeditor. 001453534 77608 $$iPrint version:$$z3031074211$$z9783031074219$$w(OCoLC)1313387154 001453534 830_0 $$aLIDC contributions on antitrust law, intellectual property and unfair competition. 001453534 852__ $$bebk 001453534 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-07422-6$$zOnline Access$$91397441.1 001453534 909CO $$ooai:library.usi.edu:1453534$$pGLOBAL_SET 001453534 980__ $$aBIB 001453534 980__ $$aEBOOK 001453534 982__ $$aEbook 001453534 983__ $$aOnline 001453534 994__ $$a92$$bISE