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001453582 001__ 1453582
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001453582 019__ $$a1354631271$$a1366181469
001453582 020__ $$a9783031070785$$q(electronic bk.)
001453582 020__ $$a303107078X$$q(electronic bk.)
001453582 020__ $$z9783031070778
001453582 020__ $$z3031070771
001453582 0247_ $$a10.1007/978-3-031-07078-5$$2doi
001453582 035__ $$aSP(OCoLC)1355218168
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001453582 049__ $$aISEA
001453582 050_4 $$aHD9940.S63
001453582 08204 $$a687.068/8$$223/eng/20230106
001453582 24500 $$aFashion marketing in emerging economies.$$nVolume II,$$pSouth American, Asian and African Perspectives/$$cFrederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah, editors.
001453582 2463_ $$aSouth American, Asian and African Perspectives
001453582 260__ $$aCham :$$bSpringer,$$c2022.
001453582 300__ $$a1 online resource (296 p.).
001453582 336__ $$atext$$btxt$$2rdacontent
001453582 337__ $$acomputer$$bc$$2rdamedia
001453582 338__ $$aonline resource$$bcr$$2rdacarrier
001453582 4901_ $$aPalgrave studies of marketing in emerging economies
001453582 5050_ $$aSection 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter 2: Fashioning the future generation: Generation Z Indian consumers attitudes towards Western and Indian Fashion -- Chapter 3: A Closer Look at the Menswear Market in Brazil -- Chapter 4: The power of neuromarketing: taking luxury fashion marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies: African Perspectives -- Chapter 6: Towards Understanding how Nigerian Fashion brands Influence Customer Purchasing Behaviour. A case study of Nigerian Fashion Brands -- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail -- Chapter 8: The Rise of Female Empowerment in Egypt: The Fashion Psychology behind their Attire and Armour -- Chapter 9: Fashion Analytics in Africa & Middle East: Strategies, Tools and, Insights for Fashion Brands -- Section 4 - Conclusion -- Chapter 10: South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.
001453582 506__ $$aAccess limited to authorized users.
001453582 520__ $$aThis book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved. With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa. It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners. Frederica Brooksworth is an academic, researcher and strategist and a lecturer at the London College of Fashion. Brooksworth is also the Director of the Fashion Education Group and Founder of the Council for International African Fashion Education. She specialises in business management, marketing and branding, professional development, EdTech and Curriculum development. Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich. Emmanuels primary area of interest is ABCDE of Marketing Communications - Advertising, Branding, Communications, Digital and Ethics. He has authored and edited over ten books on branding, fashion marketing and higher education. Genevieve Bosah is a Senior Lecturer at the University of Hertfordshire, where she specialises in Public Relations, Media and Branding. Before coming to academia, she worked as a communications consultant for international organisations and national governmental agencies. She held public relations advisory roles and developed communication and stakeholder management strategies.
001453582 588__ $$aDescription based on print version record.
001453582 650_0 $$aFashion merchandising$$zSouth America.
001453582 650_0 $$aFashion merchandising$$zAsia.
001453582 650_0 $$aFashion merchandising$$zAfrica.
001453582 655_0 $$aElectronic books.
001453582 7001_ $$aBrooksworth, Frederica.
001453582 7001_ $$aMogaji, Emmanuel.
001453582 7001_ $$aBosah, Genevieve.
001453582 77608 $$iPrint version:$$aBrooksworth, Frederica$$tFashion Marketing in Emerging Economies Volume II$$dCham : Springer International Publishing AG,c2022$$z9783031070778
001453582 77608 $$iPrint version:$$tFashion marketing in emerging economies. Volume II, South American, Asian and African perspectives$$z9783031070778$$w(OCoLC)1338685868
001453582 830_0 $$aPalgrave studies of marketing in emerging economies.
001453582 852__ $$bebk
001453582 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-07078-5$$zOnline Access$$91397441.1
001453582 909CO $$ooai:library.usi.edu:1453582$$pGLOBAL_SET
001453582 980__ $$aBIB
001453582 980__ $$aEBOOK
001453582 982__ $$aEbook
001453582 983__ $$aOnline
001453582 994__ $$a92$$bISE