@article{1453660,
      author = {Islam, Md. Nazmul,},
      url = {http://library.usi.edu/record/1453660},
      title = {Power of bonding and non-Western soft power strategy in  Iran : comparing China and India's engagement /},
      abstract = {This book comparatively assesses the China and India's  soft power strategy in Iran. By employing Joseph S. Nye's  "Soft Power" theory and forming the new concept of "Power  of Bonding", this book formulated China and India's soft  power narratives and applied it through the empirical  analysis in Iran. Based on this theory, this book seeks  explanations for the question of "How China and India  respectively, strategically and comparatively use the soft  power strategy in Iran?". To reach the find-out, this book  compares the understanding, resources, strategies,  influences and uses of China and India's soft power in Iran  under three thematic areas, including "power of bonding  through cultural attractions, and attributions";  ‎"political and diplomatic engagement" and "economic  partnerships". By analysing China and India's soft power  strategy in Iran, this book ‎seeks to contribute to the  soft power literature through a theoretical replication  based ‎on non-Western soft power strategy, the concept  and its empirical application in China and India. Md.  Nazmul Islam is Assistant Professor in the Department of  Political ‎Science and Public Administration and Head,  Turkey, Asia and Indo-Pacific Studies, ULçISA, Ankara  Yildirim Beyazit University. He is also an Adjunct  Assistant Professor in the Department of Media and  Communication Studies at the Ankara University, Turkey.},
      doi = {https://doi.org/10.1007/978-3-031-19867-0},
      recid = {1453660},
      pages = {1 online resource (xxvi, 356 pages) :},
}