Intro
Contents
List of Figures
List of Tables
Part I: Introduction
Thriving in Wine Tourism Through Technology and Innovation: A Survival or a Competitiveness Need?
Technology and Innovation: A Competitive Option or Survival Need?
Technological Advances Driving Transformation in Wine Tourism
Innovation Driving Transformation in Wine Tourism
The Aims, Structure and Content of the Book
Content of the Technology Section
Content of the Innovation Section
Concluding Remarks
References
Part II: Technology and Wine Tourism

Social Media, Wine Tourism and an Emerging Destination: A Case Study of Southern Sweden
Introduction
Conceptual Approaches for Studying the Use of Social Media
Literature Review: Social Media and Wine Tourism
The Study Context: Wine Tourism in Southern Sweden
Study Findings
Website Availability and Use of SM by Scanian Vineyards
The Use of SM and Websites to Promote Scanian Wine Tourism
Discussion and Implications of the Findings
Conclusions and Future Research
References
Social Media Influencers, Content and Tourism: A Study for the Swan Valley Wine Region

Introduction
Theoretical Background and Research Question
Research Questions
The Study Context
Study Methods
Sample
Data Collection
Analysis
Findings
Final Theme 1: General Use of Content Is Dynamic
Final Theme 2: Selective Content Can Motivate Response
Final Theme 3: Content Tailored to Social Media Platforms
Discussion and Contribution of the Findings
Contributions to Theory
Contributions to Practice
Conclusions and Ideas for Future Research
References

Design Factors of Mobile App in Wine Tourism: Creating Customer Value Through the Whole Wine Tourism Journey
Introduction
Mobile Apps and Customer Value in (Wine) Tourism
Design Factors of Mobile Apps
A Framework for Designing a Mobile Wine Tourism App
Content
Functionality
Conclusions and Ideas for Future Research
References
Wine Tourists' Mobility Through Mobile Apps: A Lost Bet?
Introduction
Theoretical Background
Wine Tourism Mobility
The Wine Business Ecosystem (BE)

Role of Wine Ecosystem Intermediaries in Promoting the Destination Through Mobile Applications
The Research Gap and Questions to Address
The Context of the Study: The Alsace Wine Region and Digital Initiatives for Wine Tourism
Methodology
KUT'Zig: The Mobile Application That Facilitates Mobility
The History of LK Tours-EuropaTours
KUT'Zig - The Open-Top Bus on the Alsace Wine Road (Fig. 1)
Why a Shuttle at the Heart of the Wine Route?
The KUT'Zig Mobile Application: How Does It Work? (Fig. 2)
Analysis and Discussion of the Findings
User Experience of KUT'Zig