Psychology of gift-giving / Bernd Stauss.

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Psychology of gift-giving / Bernd Stauss.

9783662663936 electronic book
3662663937 electronic book
3662663929
9783662663929

Berlin, Heidelberg : Springer Berlin / Heidelberg, 2023.

English

1 online resource (x, 180 pages)

10.1007/978-3-662-66393-6 doi

BF789.G5 S83 2023

150

Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mothers Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others: What secret rules of giving and receiving do we follow? What messages do we send with our gifts? How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a gift? What mistakes should we avoid when giving gifts in romantic relationships? When is a monetary gift appropriate and when is it not? The Author Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstatt-Ingolstadt. .

Includes bibliographical references and index.

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Description based upon online resource; title from PDF title page (viewed Jan 12th, 2023).

Print version: 9783662663929

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