001453928 000__ 05273cam\a2200625\i\4500 001453928 001__ 1453928 001453928 003__ OCoLC 001453928 005__ 20230314003452.0 001453928 006__ m\\\\\o\\d\\\\\\\\ 001453928 007__ cr\cn\nnnunnun 001453928 008__ 230124s2023\\\\sz\a\\\\o\\\\\100\0\eng\d 001453928 019__ $$a1361716362 001453928 020__ $$a9783031201486$$q(electronic bk.) 001453928 020__ $$a3031201485$$q(electronic bk.) 001453928 020__ $$z9783031201479 001453928 020__ $$z3031201477 001453928 0247_ $$a10.1007/978-3-031-20148-6$$2doi 001453928 035__ $$aSP(OCoLC)1359337135 001453928 040__ $$aYDX$$beng$$erda$$epn$$cYDX$$dGW5XE$$dAU@$$dEBLCP 001453928 049__ $$aISEA 001453928 050_4 $$aHD30.2 001453928 08204 $$a658.4/038011$$223/eng/20230124 001453928 1112_ $$aInternational Scientific-Practical Conference "Digital management in Covid-19 pandemic and post-pandemic times"$$d(2021). 001453928 24510 $$aDigital management in Covid-19 pandemic and post-pandemic times :$$bproceedings of the International Scientific-Practical Conference (ISPC 2021) /$$cRichard C. Geibel, Shalva Machavariani, editors. 001453928 24630 $$aISPC 2021 001453928 264_1 $$aCham :$$bSpringer,$$c[2023] 001453928 264_4 $$c©2023 001453928 300__ $$a1 online resource (vi, 204 pages) :$$billustrations (some color). 001453928 336__ $$atext$$btxt$$2rdacontent 001453928 337__ $$acomputer$$bc$$2rdamedia 001453928 338__ $$aonline resource$$bcr$$2rdacarrier 001453928 347__ $$atext file$$bPDF$$2rda 001453928 4901_ $$aSpringer proceedings in business and economics,$$x2198-7254 001453928 500__ $$aSelected conference proceedings. 001453928 5050_ $$aIntro -- Contents -- Digitalization in Social and Corporate Responsibility -- Barriers to Digital Business and Challenges of Social Innovations in Georgia -- 1 Introduction -- 2 Research Methodology and Results -- 3 Barriers to Advancing a Digital Business -- 4 Research Conclusions -- References -- The Impact of the Covid Pandemic on Consumer Ethics and Corporate Responsibility -- 1 Introduction -- 2 Theory -- 3 Research Method -- 4 Case Study -- 5 Results and Discussion -- 6 Conclusion, Limitations and Further Research -- References 001453928 5058_ $$aThe Importance of Digitalization of Legal Documents Preparing Process and Its Impact on Peoples' Legal Guarantees -- 1 Introduction -- 2 What It Means to Digitalize Legal Documents? -- 3 How Can Legal Documents Transform Digitally? -- 4 Benefits and Importance of Digitalization -- 5 Conclusion -- References -- Stakeholder Interests in the Support Landscape of for profit Incubators -- 1 Introduction -- 2 Theoretical Approach -- 3 Methodology and Data Collection -- 4 Case Studies -- 5 Conclusion, Limitations and Further Research -- References 001453928 5058_ $$aCustomer Persuasion and Branding Through Digital Communication During Covid-19 -- 1 Introduction -- 2 Establishing a Connection Between Brand and Target Audience -- 2.1 Theories of Marketing Communication and Persuasion -- 2.2 Digital Space and Covid-19 -- 3 Consumer Communication and the AIDA Model -- 3.1 Emotions -- Cognitive and Non-cognitive Aspects in Marketing -- 3.2 The AIDA Model and Neuroscience Approaches -- 4 Research Findings and the 5-Stage Model -- 4.1 Research Goals and Objectives -- 4.2 Research Methodology -- 4.3 Research Results and Findings -- 5 Conclusion -- Appendix 001453928 5058_ $$a5.3 Under Armour -- 6 Outlook -- 6.1 Strategic Checklist -- 6.2 Technical Check List -- 6.3 Limitations and Restrictions -- 6.4 Future Research -- References -- Integrated Digital Sales Platform for the Solution of Customer Needs -- 1 Introduction -- 2 Theory -- 2.1 Sales -- 2.2 Digital Sales -- 3 Research Method -- 3.1 Data Collection -- 3.2 Variables -- 3.3 Statistics -- 4 Results -- 5 Conclusion and Limitations -- References -- Social Commerce as a Value Driver-Opportunities and Limitations of Direct Sales -- 1 Introduction -- 2 The Emergence of Social Commerce 001453928 506__ $$aAccess limited to authorized users. 001453928 520__ $$aThis book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professionals aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education. The book is an interesting read for researchers and professionals interested in digital management. 001453928 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed January 24, 2023). 001453928 650_0 $$aInformation technology$$xManagement$$vCongresses. 001453928 650_0 $$aBusiness information services$$vCongresses. 001453928 655_0 $$aElectronic books. 001453928 655_7 $$aConference papers and proceedings.$$2lcgft 001453928 7001_ $$aGeibel, Richard C.,$$eeditor. 001453928 7001_ $$aMachavariani, Shalva,$$eeditor. 001453928 77608 $$iPrint version: $$z3031201477$$z9783031201479$$w(OCoLC)1346212933 001453928 830_0 $$aSpringer proceedings in business and economics.$$x2198-7254 001453928 852__ $$bebk 001453928 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-20148-6$$zOnline Access$$91397441.1 001453928 909CO $$ooai:library.usi.edu:1453928$$pGLOBAL_SET 001453928 980__ $$aBIB 001453928 980__ $$aEBOOK 001453928 982__ $$aEbook 001453928 983__ $$aOnline 001453928 994__ $$a92$$bISE