TY  - GEN
N2  - This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
DO  - 10.1007/978-3-031-18663-9
DO  - doi
AB  - This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
T1  - Research on Islamic business concepts :proceedings of the 12th Global Islamic Marketing Conference, December 2021 /
AU  - Ramadani, Veland,
AU  - Alserhan, Baker Ahmad,
AU  - Dana, Leo Paul,
AU  - Zeqiri, Jusuf,
AU  - Terzi, Hasan,
AU  - Bayırlı, Mehmet,
CN  - HF5415.12.I74
ID  - 1453963
KW  - Marketing
KW  - Business
SN  - 9783031186639
SN  - 303118663X
TI  - Research on Islamic business concepts :proceedings of the 12th Global Islamic Marketing Conference, December 2021 /
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-18663-9
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-18663-9
ER  -