TY  - GEN
AB  - This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
AU  - Ramadani, Veland,
AU  - Alserhan, Baker Ahmad,
AU  - Dana, Leo Paul,
AU  - Zeqiri, Jusuf,
AU  - Terzi, Hasan,
AU  - Bayırlı, Mehmet,
CN  - HF5415.12.I74
DO  - 10.1007/978-3-031-18663-9
DO  - doi
ID  - 1453963
KW  - Marketing
KW  - Business
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-18663-9
N2  - This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
SN  - 9783031186639
SN  - 303118663X
T1  - Research on Islamic business concepts :proceedings of the 12th Global Islamic Marketing Conference, December 2021 /
TI  - Research on Islamic business concepts :proceedings of the 12th Global Islamic Marketing Conference, December 2021 /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-18663-9
ER  -