Research on Islamic business concepts :: proceedings of the 12th Global Islamic Marketing Conference, December 2021 /: Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli, editors.

Ramadani, Veland,; Alserhan, Baker Ahmad,; Dana, Leo Paul,; Zeqiri, Jusuf,; Terzi, Hasan,; Bayırlı, Mehmet,

doi:10.1007/978-3-031-18663-9

Research on Islamic business concepts : proceedings of the 12th Global Islamic Marketing Conference, December 2021 / Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli, editors.

Ramadani, Veland, editor.; Alserhan, Baker Ahmad, editor.; Dana, Leo Paul, editor.; Zeqiri, Jusuf, editor.; Terzi, Hasan, editor.; Bayırlı, Mehmet, editor.; Global Islamic Marketing Conference (12th : 2021)

2022

HF5415.12.I74 R47 2022

Available Online

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Title

Research on Islamic business concepts : proceedings of the 12th Global Islamic Marketing Conference, December 2021 / Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli, editors.

ISBN

9783031186639 (electronic bk.)
303118663X (electronic bk.)
9783031186622
3031186621

DOI

https://doi.org/10.1007/978-3-031-18663-9

Published

Cham : Springer, [2022]

Language

English

Description

1 online resource (1 volume) : illustrations

Item Number

10.1007/978-3-031-18663-9 doi

Call Number

HF5415.12.I74 R47 2022

Dewey Decimal Classification

658.8

Summary

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

Bibliography, etc. Note

Includes bibliographical references.

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Access limited to authorized users.

Source of Description

Description based on print version record.

Added Author

Ramadani, Veland, editor.
Alserhan, Baker Ahmad, editor.
Dana, Leo Paul, editor.
Zeqiri, Jusuf, editor.
Terzi, Hasan, editor.
Bayırlı, Mehmet, editor.

Added Meeting Name

Global Islamic Marketing Conference (12th : 2021)

Series

Springer proceedings in business and economics.