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001453978 001__ 1453978
001453978 003__ OCoLC
001453978 005__ 20230314003455.0
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001453978 019__ $$a1356794856$$a1356795752$$a1357018138
001453978 020__ $$a3031111850$$q(electronic bk.)
001453978 020__ $$a9783031111853$$q(electronic bk.)
001453978 020__ $$z3031111842
001453978 020__ $$z9783031111846
001453978 0247_ $$a10.1007/978-3-031-11185-3$$2doi
001453978 035__ $$aSP(OCoLC)1360457964
001453978 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dYDX$$dN$T$$dUKAHL$$dKSU
001453978 049__ $$aISEA
001453978 050_4 $$aHD9940.A2$$bR45 2023
001453978 08204 $$a687.068/8$$223/eng/20230117
001453978 24500 $$aReinventing fashion retailing :$$bdigitalising, gamifying, entrepreneuring /$$cEirini Bazaki, Vanissa Wanick, editors.
001453978 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2023]
001453978 300__ $$a1 online resource (1 volume) :$$billustrations
001453978 336__ $$atext$$btxt$$2rdacontent
001453978 337__ $$acomputer$$bc$$2rdamedia
001453978 338__ $$aonline resource$$bcr$$2rdacarrier
001453978 4901_ $$aPalgrave studies in practice : global fashion brand management
001453978 504__ $$aIncludes bibliographical references and index.
001453978 5050_ $$aThe state of fashion retailing post-pandemic: trends, challenges and innovations / Vanissa Wanick and Eirini Bazaki -- Helping online fashion customers help themselves: personalised recommender systems / Artur M. Pereira, Evandro de Barros Costa, Thales Vieira, André R. D. Landim, and J. Antão B. Moura -- Brand storytelling, gamification and social media marketing in the "metaverse": a case study of The Ralph Lauren Winter Escape / Vanissa Wanick and James Stallwood -- The use of augmented reality to enhance consumer experience: the case of Kohl's Snapchat virtual closet and Sephora virtual artist / Vanissa Wanick, James Stallwood, and Eirini Bazaki -- Skins in the game: fashion branding and commercial video games / Emma Reay and Vanissa Wanick -- Becoming a fashion blogger entrepreneur: the case of Chiara Ferragni / Eirini Bazaki and Elena Cedrola -- Crowdfunding Nascent fashion brands / Christopher Buckingham.
001453978 506__ $$aAccess limited to authorized users.
001453978 520__ $$aThis book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Combining theory with practice, the authors take a deep dive into the impact of digital technologies on fashion brands communication and social media strategies; on consumer behaviour and customer participation strategies; and on entrepreneurship and e-tailing strategies. The book covers topics such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), fashion recommender systems, virtual fitting rooms, customer models, gamification, online shopping, mobile-shopping, videogames, digital media and virtual worlds. The book also explores the concepts of cocreation, storytelling and interactivity in real-life crowdfunding campaigns and in the digital world. Bringing a cutting-edge insight into the state of the fashion business, this book will help scholars and practitioners in fashion retailing, discover how to digitalise and gamify products, services, experiences and open new enterprising avenues through innovative strategies, leadership and management.
001453978 588__ $$aDescription based on online resource; title from digital title page (viewed on January 18, 2023).
001453978 650_0 $$aFashion merchandising$$xTechnological innovations.
001453978 655_0 $$aElectronic books.
001453978 7001_ $$aBazaki, Eirini,$$eeditor.
001453978 7001_ $$aWanick, Vanissa,$$eeditor.
001453978 77608 $$iPrint version:$$tREINVENTING FASHION RETAILING.$$d[Place of publication not identified] : PALGRAVE MACMILLAN, 2022$$z3031111842$$w(OCoLC)1330406941
001453978 830_0 $$aPalgrave studies in practice : global fashion brand management
001453978 852__ $$bebk
001453978 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-11185-3$$zOnline Access$$91397441.1
001453978 909CO $$ooai:library.usi.edu:1453978$$pGLOBAL_SET
001453978 980__ $$aBIB
001453978 980__ $$aEBOOK
001453978 982__ $$aEbook
001453978 983__ $$aOnline
001453978 994__ $$a92$$bISE