001454058 000__ 03248cam\a2200493\a\4500 001454058 001__ 1454058 001454058 003__ OCoLC 001454058 005__ 20230314003459.0 001454058 006__ m\\\\\o\\d\\\\\\\\ 001454058 007__ cr\un\nnnunnun 001454058 008__ 230127s2023\\\\si\\\\\\ob\\\\000\0\eng\d 001454058 020__ $$a9789811988073$$q(electronic bk.) 001454058 020__ $$a9811988072$$q(electronic bk.) 001454058 020__ $$z9811988064 001454058 020__ $$z9789811988066 001454058 0247_ $$a10.1007/978-981-19-8807-3$$2doi 001454058 035__ $$aSP(OCoLC)1362865152 001454058 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP$$dN$T 001454058 049__ $$aISEA 001454058 050_4 $$aHF1416 001454058 08204 $$a658.8/4$$223/eng/20230127 001454058 1001_ $$aGani, Mohammad Osman,$$eauthor. 001454058 24510 $$aExport market orentation:$$ba comprehensive literature review /$$cMohammad Osman Gani, Anisur R. Faroque, Yoshi Takahashi. 001454058 260__ $$aSingapore :$$bSpringer,$$c2023. 001454058 300__ $$a1 online resource 001454058 4901_ $$aSpringerBriefs in Business,$$x2191-5490 001454058 504__ $$aIncludes bibliographical references. 001454058 5050_ $$aChapter 1: Introduction -- Chapter 2: Research methodology -- Chapter 3: Theoretical assessment -- Chapter 4: Methodological assessment -- Chapter 5: Content Analysis and Categorization: Antecedent-Consequences and Outcome Relationship -- Chapter 6: Future research, Implication, Limitation and Conclusion. 001454058 506__ $$aAccess limited to authorized users. 001454058 520__ $$aThis book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field. A detailed explanation of each trend of research where each type of existing frameworks like direct, indirect (moderated or mediated), U-shaped, inverted U shape has been presented. The topics addressed in the book include main trends in terms of methodologies employed, samples used, theories applied for the research. Moreover, this book categorizes existing research based upon emerging themes in order to draw insights on under-researched areas that should be further delved into in the future. This book is highly recommended to the readers who seek an in-depth understanding of export market orientation in the field of international business. 001454058 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed January 27, 2023). 001454058 650_0 $$aExport marketing. 001454058 650_0 $$aInternational business enterprises. 001454058 655_0 $$aElectronic books. 001454058 7001_ $$aFaroque, Anisur R.$$eauthor. 001454058 7001_ $$aTakahashi, Yoshi,$$eauthor. 001454058 77608 $$iPrint version:$$z9811988064$$z9789811988066$$w(OCoLC)1350958064 001454058 830_0 $$aSpringerBriefs in business,$$x2191-5490 001454058 852__ $$bebk 001454058 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-19-8807-3$$zOnline Access$$91397441.1 001454058 909CO $$ooai:library.usi.edu:1454058$$pGLOBAL_SET 001454058 980__ $$aBIB 001454058 980__ $$aEBOOK 001454058 982__ $$aEbook 001454058 983__ $$aOnline 001454058 994__ $$a92$$bISE