001454146 000__ 03574cam\a2200541\i\4500 001454146 001__ 1454146 001454146 003__ OCoLC 001454146 005__ 20230314003503.0 001454146 006__ m\\\\\o\\d\\\\\\\\ 001454146 007__ cr\cn\nnnunnun 001454146 008__ 230123s2023\\\\sz\a\\\\ob\\\\001\0\eng\d 001454146 019__ $$a1359033020$$a1361716029 001454146 020__ $$a9783031234569$$q(electronic bk.) 001454146 020__ $$a3031234561$$q(electronic bk.) 001454146 020__ $$z9783031234552 001454146 020__ $$z3031234553 001454146 0247_ $$a10.1007/978-3-031-23456-9$$2doi 001454146 035__ $$aSP(OCoLC)1363840972 001454146 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dAU@$$dYDX$$dEBLCP 001454146 049__ $$aISEA 001454146 050_4 $$aHM716 001454146 08204 $$a305$$223/eng/20230123 001454146 1001_ $$aHavard, Cody T.,$$d1981-$$eauthor. 001454146 24510 $$aIntense group behavior and brand negativity :$$bcomparing rivalry in politics, religion, and sport /$$cCody T. Havard. 001454146 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2023] 001454146 264_4 $$c©2023 001454146 300__ $$a1 online resource (xix, 120 pages) :$$billustrations 001454146 336__ $$atext$$btxt$$2rdacontent 001454146 337__ $$acomputer$$bc$$2rdamedia 001454146 338__ $$aonline resource$$bcr$$2rdacarrier 001454146 347__ $$atext file$$bPDF$$2rda 001454146 504__ $$aIncludes bibliographical references and index. 001454146 5050_ $$aChapter 1: Group Behavior and Negativity: Why Comparisons are Needed -- Chapter 2: Investigating Perceptions of Out-groups in Sport and United States Politics -- Chapter 3: Rivalry and Group Behavior in Sport and Religious Brands -- Chapter 4: Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum -- Chapter 5: Shared Perspectives: Can Common Interests Help Decrease Out-group Derogation? -- Chapter 6: Continuing the Journey. 001454146 506__ $$aAccess limited to authorized users. 001454146 520__ $$aIn previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author's Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups. Cody T. Havard is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society. 001454146 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed January 23, 2023). 001454146 650_0 $$aSocial groups$$xPsychological aspects. 001454146 650_0 $$aGroup identity. 001454146 650_0 $$aBranding (Marketing) 001454146 655_0 $$aElectronic books. 001454146 77608 $$iPrinted edition$$z9783031234552 001454146 77608 $$iPrinted edition$$z9783031234576 001454146 852__ $$bebk 001454146 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-23456-9$$zOnline Access$$91397441.1 001454146 909CO $$ooai:library.usi.edu:1454146$$pGLOBAL_SET 001454146 980__ $$aBIB 001454146 980__ $$aEBOOK 001454146 982__ $$aEbook 001454146 983__ $$aOnline 001454146 994__ $$a92$$bISE