The evolution of "made in Italy" : case studies on the Italian food and beverage industry / Vittoria Veronesi, Martina Schiavello.
Veronesi, Vittoria, author.; Schiavello, Martina, author.
2023
HD9015.I82
Available Online

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Title The evolution of "made in Italy" : case studies on the Italian food and beverage industry / Vittoria Veronesi, Martina Schiavello.
Author Veronesi, Vittoria, author.
ISBN 9783031156670 (electronic bk.)
3031156676 (electronic bk.)
3031156668
9783031156663
DOI https://doi.org/10.1007/978-3-031-15667-0
Published Cham : Palgrave Macmiilan, [2023]
Copyright ©2023
Language English
Description 1 online resource (xvi, 137 pages) : illustrations
Item Number 10.1007/978-3-031-15667-0 doi
Call Number HD9015.I82
Dewey Decimal Classification 338.4/766400945
Summary This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context. Through a series of case studies, the authors explore the food and beverage industrys defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands and market trends, highlighting the winning characteristics of the ever-evolving Made in Italy brand, concluding with a recommended strategy of best practices for future implementation. Providing examples that can be studied, applied and analyzed by researchers, students, and practitioners, this unique book offers a detailed understanding of the different innovations and adaptations that companies in the food and beverage sector have put in place in response to ever evolving markets and trends, and how innovation becomes the key to success. Vittoria Veronesi, Ph.D., is a Senior Lecturer in Operations and Technology Management at SDA Bocconi School of Management, as well as Adjunct Professor of Technology, Innovation and Operations Management, Business Strategy in Creative Industries and Fashion Companies Management at Bocconi University. Her other roles include Director of the Master of Management in Food and Beverage (2017-2021), Director of Altagamma Academy, Director of the Food Experience and Hospitality Management Concentration at the Master of Fashion, Experience and Design and official Faculty member of the Luxury Business Management Concentration at MBA and Made in Italy Concentration at EMBA. Martina Schiavello is an international professional with experience in innovation and strategy within the food and beverage industry, both in fast-paced startups and large corporate companies. Her work has included leading R&D and innovation for sustainable fast food chain Clover Food Lab in Boston, and research and consultancy work for food-tech consulting Forward Fooding and Food+ by Compass Group through SDA Bocconi. In addition, she has managed the expansion and innovation of the cloud kitchen vertical for Glovo Italy.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Schiavello, Martina, author.
Available in Other Form EVOLUTION OF 'MADE IN ITALY'.
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Chapter 1. Introduction
Chapter 2. The Food & Beverage industry in Italy
Chapter 3. Post-Pandemic Trends in the Food & Beverage Industry
Chapter 4. IGOR Gorgonzola
Chapter 5. Venchi
Chapter 6. Calvisius Caviar
Chpater 7. illycaffe
Chapter 8. Ca del Bosco
Chapter 9. Nonino
Chapter 10. Da Vittorio
Chapter 11. Panino Giusto
Chapter 12. Lessons for Managers and Entrepreneurs./.

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