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001454221 001__ 1454221
001454221 003__ OCoLC
001454221 005__ 20230314003507.0
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001454221 020__ $$a9783662662809$$q(electronic bk.)
001454221 020__ $$a3662662809$$q(electronic bk.)
001454221 020__ $$z3662662795
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001454221 0247_ $$a10.1007/978-3-662-66280-9$$2doi
001454221 035__ $$aSP(OCoLC)1366058281
001454221 040__ $$aYDX$$beng$$cYDX$$dGW5XE$$dEBLCP
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001454221 050_4 $$aQA76.9.A94
001454221 08204 $$a006.8$$223/eng/20230201
001454221 1001_ $$aLanger, Elle,$$eauthor.
001454221 24510 $$aMedia innovations AR and VR:$$bsuccess factors for the development of experiences /$$cElle Langer.
001454221 2463_ $$aMedia innovations augmented reality and virtual reality
001454221 260__ $$aBerlin, Germany :$$bSpringer,$$c[2023]
001454221 300__ $$a1 online resource :$$billustrations
001454221 5050_ $$aIntroduction -- Methods -- Explanation of terms -- AR and VR in the media context -- User experience and needs -- Prouzents for expert interviews -- Analysis of expert interviews -- Outlook -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 4.
001454221 506__ $$aAccess limited to authorized users.
001454221 520__ $$aDefinition for immersive media Economic characteristics for media innovations User experience and presence experience in real world Analysis of success factors on user and producer level Augmented and virtual reality are media innovations with specific characteristics. They create an immersion for the user, as the user is immersed in the medium and its 360 environment. To develop content and applications for AR and VR successfully, various factors must be in alignment: the users need and experience in the 360 environment, the story, and the type of media usage. Content producers face novel challenges in content development, method selection, and teamwork in the development process. Target groups Students Companies Advertising agencies Media industry Content producers who want to learn more about immersive media or are looking for concrete help The author Elle Langer is an experienced and award-winning innovation manager for media and communication products. She has developed and produced numerous non-fiction formats and documentaries for national and international clients. Since 2014, she specializes in the immersive media AR and VR. As the founder and CEO of "pimento formate" she supports companies in VR and AR projects for edutainment, art, music, mental health and various communication projects. As a board member of Virtual Reality Berlin-Brandenburg e.V. she played a major role to establish the immersive media landscape in Germany. This book is a translation of the original German 1st edition Medieninnovationen AR und VR by Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com) This English Book was corrected finally by Stephanie Manz and the author Elle Langer. .
001454221 650_0 $$aAugmented reality.
001454221 650_0 $$aVirtual reality.
001454221 650_0 $$aUser interfaces (Computer systems)
001454221 655_0 $$aElectronic books.
001454221 77608 $$iPrint version: $$z3662662795$$z9783662662793$$w(OCoLC)1346070575
001454221 852__ $$bebk
001454221 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-662-66280-9$$zOnline Access$$91397441.1
001454221 909CO $$ooai:library.usi.edu:1454221$$pGLOBAL_SET
001454221 980__ $$aBIB
001454221 980__ $$aEBOOK
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001454221 983__ $$aOnline
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