001454555 000__ 05751cam\a22005417a\4500
001454555 001__ 1454555
001454555 003__ OCoLC
001454555 005__ 20230314003218.0
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001454555 008__ 230211s2023\\\\sz\\\\\\o\\\\\100\0\eng\d
001454555 019__ $$a1369626118
001454555 020__ $$a9783031253904$$q(electronic bk.)
001454555 020__ $$a3031253906$$q(electronic bk.)
001454555 0247_ $$a10.1007/978-3-031-25390-4$$2doi
001454555 035__ $$aSP(OCoLC)1369639696
001454555 040__ $$aEBLCP$$beng$$cEBLCP$$dGW5XE$$dEBLCP$$dYDX
001454555 049__ $$aISEA
001454555 050_4 $$aQA76.9.A94
001454555 08204 $$a006.8$$223/eng/20230215
001454555 1112_ $$aInternational Extended Reality Conference$$n(7th :$$d2022 :$$cLisbon, Portugal)
001454555 24510 $$aExtended reality and metaverse :$$bimmersive technology in times of crisis /$$cTimothy Jung, M. Claudia tom Dieck, Sandra Maria Correia Loureiro, editors.
001454555 260__ $$aCham :$$bSpringer,$$c2023.
001454555 300__ $$a1 online resource (347 p.).
001454555 4901_ $$aSpringer Proceedings in Business and Economics
001454555 500__ $$a3.2 Stimulus Materials
001454555 5050_ $$aIntro -- Preface -- International XR Conference 2022 -- Scientific Committee -- Contents -- Marketing, Retail and Storytelling -- What is the Metaverse? Challenges, Opportunities, Definition, and Future Research Directions -- 1 Introduction -- 2 Methodology -- 2.1 Identifying the Research Questions -- 2.2 Identifying the Relevant Studies -- 2.3 Selecting the Relevant Studies -- 2.4 Charting the Data -- 2.5 Collating, Summarizing, and Reporting the Results -- 3 Scoping review -- 3.1 Number of Articles -- 3.2 Publications by Year -- 3.3 Publication Types -- 3.4 Geography of Publications
001454555 5058_ $$a3.5 Contexts -- 3.6 Definitions -- 4 Business and Management Papers Scoping Review -- 4.1 Publications by Year -- 4.2 Publication Types -- 4.3 Geography of Publications -- 4.4 Theory -- 4.5 Methodology -- 4.6 Context -- 4.7 Applications -- 4.8 Themes -- 5 Discussion and Conclusion -- 5.1 General Discussion -- 5.2 Theoretical Contributions -- 5.3 Practical Implications -- 5.4 Limitations and Future Research -- References -- "Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude Towards Virtual Reality Advertisements -- 1 Introduction -- 2 Literature Review
001454555 5058_ $$a3 Methodology -- 3.1 Participants -- 3.2 Design -- 3.3 Measurements -- 4 Findings -- 4.1 Interpretation Results -- 4.2 Attitude Results -- 4.3 Attention Results -- 5 Conclusion -- 5.1 Considerations for the Advertising Industry -- 5.2 Limitations -- References -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers' Perspectives -- 1 Introduction -- 2 Literature Review -- 2.1 COVID-2019 and Consumer Demand -- 2.2 Different Retail Environments -- 3 Methodology -- 4 Results -- 4.1 Attitude -- 4.2 Technology Acceptance -- 4.3 Shopping Experience Offer to Consumers
001454555 5058_ $$a5 Discussion -- 5.1 Attitude -- 5.2 Technology Acceptance -- 5.3 Effective Shopping Experience -- 6 Conclusion -- References -- How Cognitive Flexibility Affects Sense of Power in a Coffee Virtual Setting: The Moderating Role of Personality Traits -- 1 Introduction -- 2 Literature Review and Hypotheses Development -- 3 Methodology -- 4 Results -- 5 Conclusion and Implication -- References -- The Great Unknown: How Brand Familiarity Affects the Relationship Between Augmented Reality and Brand Attitude in the Retail Industry -- 1 Introduction -- 2 Theory and Hypotheses -- 3 Methodology
001454555 5058_ $$a3.1 Study Design -- 3.2 Participants -- 3.3 Stimulus Material -- 3.4 Procedure -- 3.5 Variables and Measurement Instrument -- 4 Results -- 5 Discussion -- References -- Augmented Reality (AR) Brand Storytelling: The Role of Flow in Attitude Formation and Associative Learning -- 1 Introduction -- 2 Theoretical Framework -- 2.1 Four Dimensions of Flow -- 2.2 Flow and AR Brand Storytelling -- 2.3 Explaining Effects on Brand Attitude via Flow -- 2.4 Explaining Effects on Brand Associations via Flow -- 2.5 Relative Effects of Flow Dimensions -- 3 Methods -- 3.1 Participants and Procedure
001454555 506__ $$aAccess limited to authorized users.
001454555 520__ $$aThis book features the latest research in the area of immersive technologies as presented at the 7th International Extended Reality (XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap between academia and industry, it showcases the latest advances in augmented reality (AR), virtual reality (VR), extended reality (XR) and metaverse and their applications in various sectors such as business, marketing, retail, education, healthcare, tourism, events, fashion, entertainment, and gaming. The volume gathers selected research papers by prominent AR, VR, XR and metaverse scholars from around the world. Presenting the most significant topics and latest findings in the fields of augmented reality, virtual reality, extended reality and metaverse, it will be a valuable asset for academics and practitioners alike.
001454555 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed February 15, 2023).
001454555 650_0 $$aAugmented reality$$vCongresses.
001454555 650_0 $$aMetaverse$$vCongresses.
001454555 655_0 $$aElectronic books.
001454555 7001_ $$aJung, Timothy.
001454555 7001_ $$aDieck, M. Claudia tom.
001454555 7001_ $$aCorreia Loureiro, Sandra Maria.
001454555 77608 $$iPrint version:$$aJung, Timothy$$tExtended Reality and Metaverse$$dCham : Springer International Publishing AG,c2023$$z9783031253898
001454555 830_0 $$aSpringer proceedings in business and economics.
001454555 852__ $$bebk
001454555 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-25390-4$$zOnline Access$$91397441.1
001454555 909CO $$ooai:library.usi.edu:1454555$$pGLOBAL_SET
001454555 980__ $$aBIB
001454555 980__ $$aEBOOK
001454555 982__ $$aEbook
001454555 983__ $$aOnline
001454555 994__ $$a92$$bISE