Towards cleaner entrepreneurship : bridging social consciousness and sustainability / Ananya Rajagopal.

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Towards cleaner entrepreneurship : bridging social consciousness and sustainability / Ananya Rajagopal.

9783031248849 (electronic bk.)
3031248848 (electronic bk.)
303124883X
9783031248832

Cham, Switzerland : Palgrave Macmillan, 2023.

English

1 online resource (125 pages) : illustrations (black and white).

10.1007/978-3-031-24884-9 doi

HD60

658.4/21

This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects. Ananya Rajagopal currently holds a position of Research Professor at Universidad Anahuac, Mexico and has been conferred recognition of National Researcher Level-I by the Government of Mexico. She has published several papers in international journals of repute and contributed research works in international conferences and edited books.

Includes index.

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Description based on print version record.

Palgrave studies of entrepreneurship and social challenges in developing economies.

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