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Title
Shaping corporate culture : for sustainable business success / Josef Herget.
Uniform Title
Unternehmenskultur gestalten. English
ISBN
9783662653272 (electronic bk.)
3662653273 (electronic bk.)
9783662653265
Published
Berlin, Germany : Springer, 2023.
Language
English
Description
1 online resource (xiii, 157 pages) : illustrations
Other Standard Identifiers
10.1007/978-3-662-65327-2 doi
Call Number
HD58.7
Dewey Decimal Classification
658
Summary
Corporate culture is the most important and central success factor for sustainably successful organizations. If one understands corporate culture as a reality of life within companies which can be formed and developed, it becomes a key management tool. In practice, however, there is often a lack of concrete models, methods and approaches on how to directly change and shape the corporate culture. This is the aim of this practice-oriented book: After a brief introduction to the relevant terms and concepts of corporate culture, its importance for corporate success is elaborated. An integrated architecture model of corporate culture sets the framework for strategy, operational implementation and conscious, culture-compliant daily action. A six-phase process is then presented, which starts with the determination of the most important factors of the individual corporate culture, enables a maturity classification, presents possible methods and intervention options and outlines a change process via a roadmap with which a successful culture change can be monitored. An accompanying illustrative example clarifies the individual phases and demonstrates the possible implementation in one's own corporate practice. The importance of leadership and recommendations for the successful implementation of corporate culture projects round off the book. This book is a translation of the original German edition Unternehmenskultur gestalten by Josef Herget published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. The content Integrated architecture model -- a framework for corporate culture design Developing your own culture model -- determining the central factors of your corporate culture Implementation and monitoring - designing the change process Dos and Don'ts in culture change projects - ensuring success The author Prof. Dr. Josef Herget combines many years of experience in academia with international consulting activities. He has taught and researched at various universities in Europe and managed several companies. He is the director of the Excellence Institute - Research & Solutions in Vienna.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed February 20, 2023).
1. corporate culture - the central success and shaping factor of management
2. corporate culture can be shaped and changed
3. the CultureExcellence process - proceed systematically and in a structured manner
4. model development: determine the central factors of the individual corporate culture
5. analysis and diagnosis - the audit concept as an instrument
6. strategy development - priorities and potentials
8. 6. corporate culture in the maturity model
7. strategy development - priorities and potentials
8. selecting methods and implementing them with roadmaps - using agile dynamics
9. implementation and controlling - shaping the change process.-10. do's and don'ts in projects.-11. leadership - the decisive factor for successful shaping.-12. living corporate culture and securing the future!.
