New normal in digital enterprises : strategies for sustainable development / Subhra R Mondal, Ceren Yegen, Subhankar Das, editors.
Mondal, Subhra Rani, 1983- editor.; Yegen, Ceren, editor.; Das, Subhankar, 1981- editor.
2023
HC79.H53
Available Online

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Title New normal in digital enterprises : strategies for sustainable development / Subhra R Mondal, Ceren Yegen, Subhankar Das, editors.
ISBN 9789811986185 (electronic bk.)
9811986185 (electronic bk.)
9789811986178
DOI https://doi.org/10.1007/978-981-19-8618-5
Published Singapore : Palgrave Macmillan, 2023.
Language English
Description 1 online resource (xiii, 273 pages) : illustrations (some color)
Other Standard Identifiers 10.1007/978-981-19-8618-5 doi
Call Number HC79.H53
Dewey Decimal Classification 338.4/76
Summary This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19. It explores new dimensions in digital enterprises that are emerging after COVID-19. Varied topics discussed include virtual workplace and workflows, media use, digital security, e-governance, digital supply chains, increased use of AI, new HR practices, and sustainable development in post-pandemic era. The broad range of digital development topics will help business owners, digital professionals, managers, researchers, and academicians. Dr. Subhra Mondal is a researcher and Professor in the Honors Program at Duy Tan University. She has published 30+ ISI and Scopus indexed research papers and her research interests are brand management, brand equity with innovative tools, smart tourism, destination marketing, social media marketing, and explainable AI. Dr. Ceren Yegen is working as Associate Professor in Faculty of Communication, Department of Journalism, Mersin University, Turkey. She has more than 25 publications in Scopus, ISI indexed journals. Her research interests include text analysis, digital media and journalism, political communication. Dr. Subhankar Das is currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam. He has 14+ Years of expertise in AI, blockchain, shared circular economy, and digitalization. He has published more than 30 Scopus SSCI and SCIE-indexed research papers.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed February 23, 2023).
Added Author Mondal, Subhra Rani, 1983- editor.
Yegen, Ceren, editor.
Das, Subhankar, 1981- editor.
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Chapter -1: Exploration of Fake News and their Impact on Sustainable Behavior çIn Controlling COVID-19
Chapter -2: Sustainable Branding in Digital Environment in Terms of Corporate Communication
Chapter - 3: Internet Use and Understanding the Tendency for Media Use in The Post-Covid Period
Chapter - 4: Infodemic as A Sign of Modern Populism: A Discussion on Fake Information About the Covid-19 Pandemic On Twitter
Chapter - 5: Sustainability, Digital Security and Cyber Hygiene During the Covid-19 Pandemic
Chapter - 6: Does E-Governance Bring New Normal Sustainable Way for Emerging Economies Post Pandemic? A Review
Chapter- 7: Role of enterprises and their digital transformation in post-pandemic sustainable development
Chapter- 8: Sustainable development and digitalization in the supply chain for environmental protection: Changes and Trends
Chapter 9: Digitalization of enterprises from a new normal sustainable development perspective: opportunities and challenges
Chapter 10: Defining the new digitalized normal: Implications of A.I., IoT, blockchain for business growth
Chapter - 11: Digital revolution complements Sustainable goal achievement during and after pandemic; A research agenda
Chapter 12: Human-centric digitalization for new sustainable development: An explorative study in human resource management.

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