Methodology on digital transformation : implementation path and data platform / Xiaodong Ma.
Ma, Xiaodong, author.
2023
HD58.8
Available Online

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Title Methodology on digital transformation : implementation path and data platform / Xiaodong Ma.
Author Ma, Xiaodong, author.
ISBN 9789811991110 (electronic bk.)
9811991111 (electronic bk.)
9811991103
9789811991103
DOI https://doi.org/10.1007/978-981-19-9111-0
Published Singapore : Springer, 2023.
Language English
Description 1 online resource (374 pages) : illustrations (black and white, and colour).
Other Standard Identifiers 10.1007/978-981-19-9111-0 doi
Call Number HD58.8
Dewey Decimal Classification 658.4060285
Summary This book focuses on why and how to achieve digital transformation for enterprises and organizations by introducing cases in China. Its purpose is to highlight the importance and improve the understanding for digital transformation and related issues, like human resource allocation, and how to improve the efficiency and success rate in a low-cost and low-risk way. In this way, the cases in the book avoid the most common traps during the digital transformation process, enabling R&D and business personnel, and data practitioners in the organization to figure out the implementation and processes involved, and hence better understand how to work with senior management team when implementing the transition plan. The middle and senior level managers such as company executives, presidents in banks and universities, and officials in government, are also the target audience.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Management for professionals.
Available in Other Form METHODOLOGY ON DIGITAL TRANSFORMATION.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I: Why do you implement digital transformation?
Chapter 1: The Significance of Digital Transformation
Chapter 2: 3 Ways of Digital Disruptions to Traditional Industries
Part II: When do you implement digital transformation?
Chapter 3: New-born Species of Digitalization
Chapter 4: 2 Major Reasons to Accelerate Digital Transformation
Chapter 5: When do you implement digital transformation?
Part III: What is digital transformation?
Chapter 6: The Elements of Digital Transformation
Part IV: Should you implement digital transformation?
Chapter 7: Self-assessment of Digital Transformation
Part V: Who is responsible for digital transformation
Chapter 8: The Main Driver of Digital Transformation
Part VI: How do you implement digital transformation?
Chapter 9: Failures of Digital Transformation
Chapter 10: How to achieve digital transformation at low cost
Chapter 11: Six-diagram Method of Digital Transformation
Chapter 12: To whom should digitalization be empowered?
Chapter 13: How do CDO implement digital transformation?
Chapter 14: How do CTO/CIO control digital transformation?
Chapter 15: Insights from Alibabas Digital Transformation
Part VII: Critical tools of digital transformation

- data platform
Chapter 16: The Development of Data Centers
Chapter 17: Interpretation of the Role of Data Centers
Chapter 18: Five Elements of Data Centers
Chapter 19: Implementation Path of Data Centers
Part VIII: Case studies of digital transformation
Chapter 20: The Help from Intelligent Marketing Cloud for Retailers to Achieve Digital Transformation
Chapter 21: Building an Intelligent Marketing System for New Retailers
Chapter 22: Renowned Enterprises Build Industrial Internet Platforms
Chapter 23: A University Builds a Digital Campus
Chapter 24: An Urban Merchant Bank Builds a Digital Bank
Appendix: Architectural Diagrams of Digital Transformation Solutions for 9 Major Enterprises.

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