Protecting the Brand : Counterfeiting and Grey Markets.
Hlavnicka, Peter.; Keats, Anthony.
2021
HF5415.13
Available Online

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Title Protecting the Brand : Counterfeiting and Grey Markets.
Author Hlavnicka, Peter.
Edition 1st ed.
ISBN 9781637421529
9781637421512
Published New York : Business Expert Press, 2021.
Copyright ©2021.
Language English
Description 1 online resource (394 pages).
Call Number HF5415.13
Dewey Decimal Classification 658.827
Summary Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives. It is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause.
Access Note Access limited to authorized users.
Source of Description Description based on publisher supplied metadata and other sources.
Added Author Keats, Anthony.
Available in Other Form Protecting the Brand
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Cover
Halftitle
Title
Copyright
Description
Contents
Testimonials
Preface
Acknowledgments
Chapter 1: Introduction of Intellectual Property
Chapter 2: What Is a Brand and Why Protect It?
Chapter 3: Problems Caused by Counterfeit and Grey Market Goods
Chapter 4: Incidents of Counterfeiting and Grey Marketing in Various Industries
Chapter 5: Proactive Internal Procedures to Combat Counterfeiting and the Grey Market
Chapter 6: Trademark Infringement: Diminishing the Value of Brand Equity
Chapter 7: International Trade Commission and U.S. Customs and Border Protection, the Lanham Act, and the Tariff Act
Chapter 8: Issues Relating to Websites
Chapter 9: New Technologies and Alternative Methods to Combat Counterfeiting and Grey Market
Chapter 10: International Remedies
About the Authors
Index
Adpage
Backcover.

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