TY - GEN T1 - Wine positioning :a handbook with 30 case studies of wine brands and wine regions in the world / AU - Mora, Pierre, CN - TP548.5.T68 ID - 1458102 KW - Wine tourism KW - Advertising KW - Wine industry SN - 9783319244815 (e-book) TI - Wine positioning :a handbook with 30 case studies of wine brands and wine regions in the world / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4179469 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4179469 ER -