@article{1458341,
      recid = {1458341},
      author = {Winer, Russell S., and Petruzzellis, Luca,},
      title = {Rediscovering the essentiality of marketing : proceedings  of the 2015 Academy of Marketing Science (AMS) world  marketing congress /},
      pages = {1 online resource (910 pages) :},
      url = {http://library.usi.edu/record/1458341},
}