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001458341 020__ $$z9783319298764
001458341 020__ $$a9783319298771 (e-book)
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001458341 050_4 $$aHF5351$$b.R435 2016
001458341 0820_ $$a650$$223
001458341 24500 $$aRediscovering the essentiality of marketing :$$bproceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /$$cLuca Petruzzellis.
001458341 264_1 $$a[Cham, Switzerland] :$$bSpringer,$$c2016.
001458341 264_4 $$c2016
001458341 300__ $$a1 online resource (910 pages) :$$billustrations, tables.
001458341 336__ $$atext$$2rdacontent
001458341 337__ $$acomputer$$2rdamedia
001458341 338__ $$aonline resource$$2rdacarrier
001458341 4900_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6173
001458341 504__ $$aIncludes bibliographical references.
001458341 506__ $$aAccess limited to authorized users.
001458341 588__ $$aDescription based on print version record.
001458341 650_0 $$aBusiness.
001458341 650_0 $$aInternet marketing.
001458341 650_0 $$aCustomer relations$$xManagement.
001458341 655_0 $$aElectronic books
001458341 7001_ $$aWiner, Russell S.,$$eeditor.
001458341 7001_ $$aPetruzzellis, Luca,$$eeditor.
001458341 77608 $$iPrint version:$$tRediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress.$$d[Cham, Switzerland] : Springer, c2016 $$z9783319298764 $$w2016945753
001458341 852__ $$bebk
001458341 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4572601$$zOnline Access
001458341 909CO $$ooai:library.usi.edu:1458341$$pGLOBAL_SET
001458341 980__ $$aBIB
001458341 980__ $$aEBOOK
001458341 982__ $$aEbook
001458341 983__ $$aOnline