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Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
Winer, Russell S., editor.; Petruzzellis, Luca, editor.
2016
HF5351 .R435 2016
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Title
Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
ISBN
9783319298764
9783319298771 (e-book)
Published
[Cham, Switzerland] : Springer, 2016.
Copyright
2016
Language
English
Description
1 online resource (910 pages) : illustrations, tables.
Call Number
HF5351 .R435 2016
Dewey Decimal Classification
650
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Winer, Russell S., editor.
Petruzzellis, Luca, editor.
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173
Available in Other Form
Print version: Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress. [Cham, Switzerland] : Springer, c2016 9783319298764
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