Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
2017
HF5415.135 .H363 2017
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Details
Title
Handbook of marketing decision models / Berend Wierenga, Ralf van der Lans, editors.
Edition
Second edition.
ISBN
9783319569390
9783319569413 (e-book)
9783319569413 (e-book)
Published
Cham, Switzerland : Springer, 2017.
Copyright
2017
Language
English
Description
1 online resource (598 pages) : illustrations.
Call Number
HF5415.135 .H363 2017
Dewey Decimal Classification
658.8002855369
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Series
International series in operations research & management science ; Volume 254.
Available in Other Form
Print version: Handbook of marketing decision models. Second edition. Cham, Switzerland : Springer, c2017 9783319569390
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