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001459424 020__ $$z9783832546359
001459424 020__ $$a9783832592110 (e-book)
001459424 035__ $$a(MiAaPQ)EBC5313468
001459424 035__ $$a(Au-PeEL)EBL5313468
001459424 035__ $$a(CaPaEBR)ebr11541673
001459424 035__ $$a(OCoLC)1028223623
001459424 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
001459424 050_4 $$aLB1025.3$$b.D435 2017
001459424 0820_ $$a371.102$$223
001459424 1001_ $$aDecker, Jan-Philipp,$$eauthor.
001459424 24510 $$aTeaching case studies - marketing and branding /$$cJan-Philipp Buchler, Jennifer Decker.
001459424 264_1 $$aBerlin :$$bLogos Verlag,$$c[2017]
001459424 264_4 $$c2017
001459424 300__ $$a1 online resource (194 pages).
001459424 336__ $$atext$$btxt$$2rdacontent
001459424 337__ $$acomputer$$bc$$2rdamedia
001459424 338__ $$aonline resource$$bcr$$2rdacarrier
001459424 4900_ $$aApplied Research on Strategic International Management ;$$vBand 2
001459424 506__ $$aAccess limited to authorized users.
001459424 588__ $$aDescription based on print version record.
001459424 650_0 $$aTeaching$$vCase studies.
001459424 650_0 $$aTeaching$$xMarketing.
001459424 650_0 $$aTeaching$$xBranding.
001459424 655_0 $$aElectronic books
001459424 7001_ $$aDecker, Jennifer,$$eauthor.
001459424 77608 $$iPrint version:$$aBuchler, Jennifer.$$tTeaching case studies - marketing and branding.$$dBerlin : Logos Verlag, c2017 $$z9783832546359
001459424 852__ $$bebk
001459424 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5313468$$zOnline Access
001459424 909CO $$ooai:library.usi.edu:1459424$$pGLOBAL_SET
001459424 980__ $$aBIB
001459424 980__ $$aEBOOK
001459424 982__ $$aEbook
001459424 983__ $$aOnline