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Cover Page
Title Page
Copyright Page
Contents
Acknowledgments
Introduction: Why Mad Men Matters
1. Mainstreaming the HBO Formula: A Prelude to Peak TV
2. Realizing Indie TV: Matthew Weiner and the New Serialists
3. Capturing the Zeitgeist: Seasons 1 through 3
4. Don Draper's Psychological Odyssey: Seasons 4 through 7
Conclusion: Mad Men's Emerging Legacy
Notes
Works Cited
General Index
Television Series Index.

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