The ultimate MBA book : get the edge in business ; master strategy, marketing, and finance ; enjoy a business school education in a book / Alan Finn, Roger Mason, Stephen Berry and Eric Davies.
Finn, Alan, author.; Mason, Roger, 1944- author.; Davies, Eric (Marketing consultant), author.; Berry, Stephen, 1962- author.; Credo Reference (Firm), distributor.
2018
HD31.2 .F56 2023eb
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title The ultimate MBA book : get the edge in business ; master strategy, marketing, and finance ; enjoy a business school education in a book / Alan Finn, Roger Mason, Stephen Berry and Eric Davies.
Author Finn, Alan, author.
Edition [Enhanced Credo edition]
ISBN 9781803162164 (electronic book)
1473689511 print
9781473689510 print
Published London, England : Hodder & Stoughton, 2018.
Boston, Massachusetts : Credo Reference, 2023.
Language English
Description 1 online resource (40 entries) : 33 images
Call Number HD31.2 .F56 2023eb
Dewey Decimal Classification 658
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Available Note Also available in print version.
Source of Description Description based on print version record.
Added Author Mason, Roger, 1944- author.
Davies, Eric (Marketing consultant), author.
Berry, Stephen, 1962- author.
Added Corporate Author Credo Reference (Firm), distributor.
Series Teach yourself books.
Available in Other Form Print version: 9781473689510
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Part 1. Your MBA masterclass. Introduction ; Chapter 1. Global business pressures and change ; Chapter 2. Finance, economics and accounting ; Chapter 3. Entrepreneurship, ethics and social responsibility ; Chapter 4. Strategy and marketing ; Chapter 5. Operations management ; Chapter 6. Organizational behaviour and human resources management ; Chapter 7. Research and change management ; 7 x 7
Part 2. Your finance for non-financial managers masterclass. Introduction ; Chapter 8. An introduction to the profit statement ; Chapter 9. An introduction to the balance sheet ; Chapter 10. Understanding published accounts ; Chapter 11. Accounting ratios and investment decisions ; Chapter 12. Cash and the management of working capital ; Chapter 13. Costing ; Chapter 14. Budgets ; 7 x 7
Part 3: Your strategy masterclass. Introduction ; Chapter 15. Understand what strategy is and what it isn't ; Chapter 16. Understand what drives strategy and what strategy drives ; Chapter 17. Understand internal strategy ; Chapter 18. Understand marketing strategy ; Chapter 19. Understand brand strategy ; Chapter 20. Understand competitive strategy ; Chapter 21. Keep strategy going ; 7 x 7
Part 4. Your marketing masterclass. Introduction ; Chapter 22. What is marketing? ; Chapter 23. Marketing and the customer ; Chapter 24. Marketing information and marketing research ; Chapter 25. Strategic marketing ; Chapter 26. The marketing mix - product and price ; Chapter 27. The marketing mix - place ; Chapter 28. The marketing mix - promotion ; 7 x 7
Answers.

Browse Subjects

Show more subjects...

Statistics

from
to
Export