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Table of Contents
Part 1. Your MBA masterclass. Introduction ; Chapter 1. Global business pressures and change ; Chapter 2. Finance, economics and accounting ; Chapter 3. Entrepreneurship, ethics and social responsibility ; Chapter 4. Strategy and marketing ; Chapter 5. Operations management ; Chapter 6. Organizational behaviour and human resources management ; Chapter 7. Research and change management ; 7 x 7
Part 2. Your finance for non-financial managers masterclass. Introduction ; Chapter 8. An introduction to the profit statement ; Chapter 9. An introduction to the balance sheet ; Chapter 10. Understanding published accounts ; Chapter 11. Accounting ratios and investment decisions ; Chapter 12. Cash and the management of working capital ; Chapter 13. Costing ; Chapter 14. Budgets ; 7 x 7
Part 3: Your strategy masterclass. Introduction ; Chapter 15. Understand what strategy is and what it isn't ; Chapter 16. Understand what drives strategy and what strategy drives ; Chapter 17. Understand internal strategy ; Chapter 18. Understand marketing strategy ; Chapter 19. Understand brand strategy ; Chapter 20. Understand competitive strategy ; Chapter 21. Keep strategy going ; 7 x 7
Part 4. Your marketing masterclass. Introduction ; Chapter 22. What is marketing? ; Chapter 23. Marketing and the customer ; Chapter 24. Marketing information and marketing research ; Chapter 25. Strategic marketing ; Chapter 26. The marketing mix - product and price ; Chapter 27. The marketing mix - place ; Chapter 28. The marketing mix - promotion ; 7 x 7
Answers.
Part 2. Your finance for non-financial managers masterclass. Introduction ; Chapter 8. An introduction to the profit statement ; Chapter 9. An introduction to the balance sheet ; Chapter 10. Understanding published accounts ; Chapter 11. Accounting ratios and investment decisions ; Chapter 12. Cash and the management of working capital ; Chapter 13. Costing ; Chapter 14. Budgets ; 7 x 7
Part 3: Your strategy masterclass. Introduction ; Chapter 15. Understand what strategy is and what it isn't ; Chapter 16. Understand what drives strategy and what strategy drives ; Chapter 17. Understand internal strategy ; Chapter 18. Understand marketing strategy ; Chapter 19. Understand brand strategy ; Chapter 20. Understand competitive strategy ; Chapter 21. Keep strategy going ; 7 x 7
Part 4. Your marketing masterclass. Introduction ; Chapter 22. What is marketing? ; Chapter 23. Marketing and the customer ; Chapter 24. Marketing information and marketing research ; Chapter 25. Strategic marketing ; Chapter 26. The marketing mix - product and price ; Chapter 27. The marketing mix - place ; Chapter 28. The marketing mix - promotion ; 7 x 7
Answers.