Archetypical roles in startups : eight personality traits you need in your founding team / Vanessa Miller, Jens U. Pätzman.
Miller, Vanessa, author.; Pätzmann, Jens U., author.
2023
HD66 .M55 2023
Available Online

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Title
Archetypical roles in startups : eight personality traits you need in your founding team / Vanessa Miller, Jens U. Pätzman.
Author
Miller, Vanessa, author.
ISBN
9783031222535 (electronic bk.)
3031222539 (electronic bk.)
3031222520
9783031222528
DOI
https://doi.org/10.1007/978-3-031-22253-5
Published
Cham : Springer, [2023]
Language
English
Description
1 online resource (240 p.).
Item Number
10.1007/978-3-031-22253-5 doi
Call Number
HD66 .M55 2023
Dewey Decimal Classification
658.4022
Summary
Founding a startup is a challenging endeavor that works best in a well-balanced team. Different thinking styles are needed throughout the founding journey. Archetypes are deeply engrained templates in the collective unconscious and can be used to reveal the hidden aspects of social interactions within teams. This book employs an archetypical personality test to uncover the eight most significant team roles needed in a startup: the leader, the mentor, the artist, the friend, the hero, the femme fatale, the rebel and the manager. The artist, for example, always finds unconventional solutions, the femme fatale attracts support for the idea, and the hero is undaunted in the face of setbacks. Archetypical roles can manifest in individuals or at the group level, and they can and should change throughout the journey. With the included personality test, this book offers entrepreneurs, investors and mentors alike a tool to improve the interpersonal processes in startup teams.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed March 14, 2023).
Added Author
Pätzmann, Jens U., author.
Series
Business guides on the go.
Available in Other Form
Archetypical Roles in Startups
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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Intro
Preface
Contents
About the Authors
Part I: Team Roles in Startups
1: Introduction
1.1 Relevance of the Topic
1.2 Goals
1.3 Concepts
1.3.1 Startup
1.3.2 Startup Team
1.3.3 Archetype
1.3.4 Archetypical Role
References
2: What Is Known about Startup Founding Teams
2.1 Why Startups Succeed or Fail
2.2 Why Entrepreneurs Form Teams
2.3 How Startup Teams Differ from Those in Established Organizations
2.4 Team Composition
2.5 Prior Relationships
2.6 Homogeneous Versus Heterogeneous Teams
2.7 Social Interaction in Startup Teams
2.7.1 Cofounders' Motivations
2.7.2 Collective Cognition
2.7.3 Conflict
2.7.4 Communication
2.7.5 Team Cohesion
2.7.6 Team Roles in Startups
References
3: Archetypical Roles in Social Interactions
3.1 C. G. Jung's Concept of the Collective Unconscious and Archetypes
3.1.1 The Collective Unconscious According to Jung
3.1.2 The Jungian Understanding of Archetypes
3.1.3 Weaknesses and Usefulness of Jung's Archetype Theory
3.1.4 The Archetypical Model by Pätzmann and Hartwig
3.1.5 The Archetypical Personality Test by Pätzmann and Genrich
3.1.6 Cross-Cultural Transferability of Archetype Theory
3.2 Practical Application of Jungian Thinking
3.2.1 Storytelling
3.2.2 Organizational and Management Studies
References
Part II: The Relevant Archetypes for Startup Teams
4: Studying Archetypical Team Roles
References
5: The Validated Archetypical Personality Test
References
6: A Balanced Team
References
7: The (Anti-)Archetypes You Need in a Startup Team
7.1 Leader
7.2 Mentor
7.3 Artist
7.4 Friend
7.5 Hero
7.6 Rebel
7.7 Femme Fatale
7.8 Manager
7.9 Who Else Is Needed
References
8: How (Anti-)Archetypes Interact in Startup Teams.

8.1 Relationships Between (Anti-)Archetypes
8.2 (Anti-)Archetypes Throughout the Startup Journey
8.3 Exemplary Startup Journeys
References
Part III: How to Work with Archetypical Team Roles
9: Archetypical Toolbox
9.1 Profiles of the 28 (Anti-)Archetypes
9.2 Fillable Archetypical Personality Test
References
10: Methods for the Entrepreneurship Ecosystem
References
11: Applying the Archetypical Personality Test in Other Areas
References
12: Conclusion
References.

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